What level of care must a potential Cool Binz franchisee use to maintain the confidentiality of the confidential information?

According to Cool Binz's 2025 Franchise Disclosure Document, a potential franchisee must maintain the confidentiality of any and all confidential information provided to them with at least the same degree of care as they use to maintain the confidentiality of their most confidential information. This requirement applies both before purchasing a franchise, while evaluating the opportunity, and after signing the franchise agreement. This obligation extends to protecting information disclosed relating to the Cool Binz business, potential trade names, and internet web names.

This means a prospective Cool Binz franchisee needs to treat the franchisor's confidential information with a high level of security, equivalent to how they would protect their own most sensitive data. If a prospective franchisee fails to uphold this standard of confidentiality, Cool Binz International, LLC, may pursue all of its rights and remedies after any breach, including specific performance.

This obligation is outlined in the Confidentiality/Non-Disclosure Agreement that a potential franchisee must agree to before receiving sensitive business information. This agreement ensures that even during the evaluation phase, Cool Binz's proprietary information is protected from misuse or disclosure. The agreement also specifies that upon deciding not to purchase a Cool Binz franchise, or at any time upon request, all confidential materials must be returned or certified as destroyed.

This requirement is fairly standard in franchising, as franchisors need to protect their trade secrets and operational methods. Prospective franchisees should carefully review the confidentiality agreement and understand their obligations before receiving confidential information from Cool Binz.