Is the KickStart marketing program mandatory for Cool Binz franchisees?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
r to be used by the COOL BINZ Business. This number will be forwarded to any device(s) that you choose.
Under the mandatory KickStart marketing program, which is included in your Initial Promotional Package, you will receive approximately $5,000 in digital marketing to promote the opening of your business.
You must also spend a minimum of 10% of Gross Sales annually on local advertising until your fleet of Portable Equipment containers are at least 80% rented and then, at that point, you are required to spend at least 5% of Gross Sales annual on local advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use. We reserve the right to designate one or more approved supplier(s) for all advertising and marketing materials. In order to obtain approval of advertising and marketing materials, you must submit such proposed advertising material to us for review at least ten business days before the proposed first use. If we take no action within such ten business day period, the materials shall be deemed disapproved and you may not use such materials. The approval or disapproval is in our sole discretion. We also may, in our sole discretion, require you to immediately discontinue use of any advertising or marketing materials at any time, even if previously approved or provided by us. All advertising and marketing materials must meet our then-current standards and specifications. We may, in our sole discretion, offer and sell advertising, marketing, and promotional materials at any time. Certain items, such as your truck, yard signs and furnace stickers must reference the COOL BINZ national toll free number. You may not alter or remove reference to the national toll free number. You have no obligation to purchase any of these materials or forms from us, but you may be required to purchase such materials from approved or designated suppliers, or participate in our local marketing programs, like our
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, the KickStart marketing program is mandatory. As part of the Initial Promotional Package, new franchisees will receive approximately $5,000 in digital marketing to help promote the opening of their Cool Binz business.
Beyond the initial KickStart program, Cool Binz franchisees must spend a minimum percentage of their gross sales on local advertising. Specifically, franchisees are required to spend at least 10% of Gross Sales annually on local advertising until their fleet of portable equipment containers are at least 80% rented. After that point, the required spending decreases to at least 5% of Gross Sales annually.
Cool Binz franchisees must use the franchisor's approved advertising and marketing materials, or receive written approval from Cool Binz for any other materials before using them. Cool Binz retains the right to designate approved suppliers for all advertising and marketing materials. The franchisor also has the right to require franchisees to immediately stop using any advertising or marketing materials at any time, even if those materials were previously approved.