What items are included in the Cool Binz Initial Promotional Package?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
call center and/or direct mail solicitations at your expense. (Section 2.G of the Franchise Agreement).
Following the System, primarily through affinity marketing programs, direct mail, networking, and sales calls, you will market your COOL BINZ Business's services directly to residences, commercial entities and governments/municipalities that require leasing portable storage containers located within the Territory. Included in your Initial Promotional Package is an opening inventory of promotional materials to initiate your marketing program. The primary marketing media we have found to be effective are affinity marketing programs, direct mail and face to face meetings, networking and partner development. We may vary the source of advertising by using one or a combination of in-house, national agencies and/or regional agencies.
You are also required to be a member of at least one local or community-based business organization, such as your local Chamber of Commerce, BNI, Caerusnet, or similar organization. We reserve the right to change this requirement from time to time. (Section 2.G of the Franchise Agreement).
We have the right to formulate and design the content of the materials, and to discontinue the materials if, in our sole business judgment, we determine a more effective alternative method of advertising. Any other forms of advertising must be approved by us in writing. We may, with 30 days' notice to you, require that you use and pay for a call center that we authorize to answer incoming sales calls.
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, the Initial Promotional Package includes an opening inventory of promotional materials to initiate the franchisee's marketing program. The FDD specifies that the primary marketing media found to be effective are affinity marketing programs, direct mail, face-to-face meetings, networking, and partner development.
Additionally, the mandatory KickStart marketing program is included in the Initial Promotional Package, providing approximately $5,000 in digital marketing to promote the opening of the Cool Binz business.
Prospective franchisees should note that Cool Binz has the right to formulate and design the content of the marketing materials and may discontinue them if a more effective alternative method of advertising is determined. Any other forms of advertising must be approved by Cool Binz in writing. Franchisees are also required to be a member of at least one local or community-based business organization, such as a local Chamber of Commerce, BNI, or Caerusnet.