Does Cool Binz intend to register new trademarks for promotional activities?

According to the 2025 Cool Binz Franchise Disclosure Document, Cool Binz intends to register new trademarks for promotional or related advertising activities. This indicates that Cool Binz is actively working to protect and expand its brand identity through trademark registration. Cool Binz's affiliate, COOL BINZ North America, LLC, owns the current trademarks and licenses Cool Binz the right to use them. The franchise agreement grants franchisees the right to operate under the Cool Binz name and logo, as well as any other trademarks or service marks used in the system's operation.

Cool Binz also has several registered trademarks with the United States Patent and Trademark Office (USPTO). These include COOL-BINZ (registered May 28, 2024), Park. Pack. Plug! (registered August 20, 2024), and As easy as Park. Pack. Plug! (registered October 29, 2024). All these marks are on the Principal Register.

As a Cool Binz franchisee, it is important to be aware of the trademark usage rules set by Cool Binz. Franchisees must notify Cool Binz immediately of any potential trademark infringement or challenges to the use of the marks. Franchisees are also required to comply with Cool Binz's directions if the company decides to modify or discontinue the use of any mark, and Cool Binz will not be liable for any expenses or losses resulting from such changes. Franchisees cannot use any mark, including the Cool Binz name, as part of their corporate or legal business name or with unauthorized modifications.