What does the Initial Promotional Package for a Cool Binz franchise include?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
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- Provide your Initial Equipment Package that includes the truck, bins, mule, and other equipment needed to operate the COOL BINZ Business and the Initial Promotional Package that includes logowear, digital marketing, consumables, and promotional items. The items in the Initial Equipment Package and the Initial Promotional Package are purchased from us.
Under the mandatory KickStart digital marketing program, which is included in your Initial Promotional Package, you will receive digital marketing assistance to promote the opening of your business.
You must also spend a minimum of 10% of Gross Sales annually on local advertising until your fleet of Portable Equipment containers is at least 80% rented and then, at that point, you are required to spend at least 5% of Gross Sales annual on local advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 36–45)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, the Initial Promotional Package includes logowear, digital marketing, consumables, and promotional items. This package is provided to the franchisee before opening their Cool Binz business and is purchased from the franchisor.
In addition to the Initial Promotional Package, franchisees also receive an Initial Equipment Package that includes the truck, bins, mule, and other equipment needed to operate the Cool Binz business. Both the Initial Equipment Package and the Initial Promotional Package are purchased directly from Cool Binz.
Furthermore, franchisees are required to participate in a mandatory KickStart digital marketing program, which is also included in the Initial Promotional Package. This program provides digital marketing assistance to promote the opening of the franchisee's Cool Binz business. Franchisees are also obligated to spend a minimum percentage of their gross sales on local advertising, initially 10% annually until 80% of their portable equipment containers are rented, and then at least 5% annually thereafter. This local advertising must use Cool Binz's approved advertising and marketing materials or receive written approval from Cool Binz for any other materials used.