If two or more Cool Binz Businesses are serviced by the same telephone directory, what is required?

According to Cool Binz's 2025 Franchise Disclosure Document, if two or more Cool Binz Businesses and/or Company Stores are serviced by the same telephone directory, Cool Binz requires that all businesses be listed under one Cool Binz heading. In this instance, the franchisee must pay their pro-rata share of the total expense of the joint listing.

This means that if multiple Cool Binz locations share a phone directory, they will be listed together under a single Cool Binz heading, and the cost of that listing will be split proportionally among the franchisees. This ensures a unified brand presence in the directory and prevents multiple listings for the same brand, which could confuse customers.

This requirement helps maintain brand consistency and potentially reduces advertising costs for individual franchisees by sharing the expense of a single, prominent listing. However, it also means that franchisees must coordinate and agree on the content of the listing and be prepared to cover their share of the costs.