Can a Cool Binz franchisee use a public figure for endorsements without Cool Binz's consent?

According to Cool Binz's 2025 Franchise Disclosure Document, a franchisee cannot use a public figure for promotional efforts, advertising, or endorsements without prior written consent from Cool Binz. This restriction is explicitly stated in Item 18 of the FDD, which focuses on the use of public figures. Cool Binz also states that they do not currently use any public figures to promote their franchise.

This requirement ensures that all advertising and promotional activities align with Cool Binz's brand standards and marketing strategies. By maintaining control over the use of public figures, Cool Binz can protect its brand image and avoid any potential conflicts or misrepresentations that could arise from unauthorized endorsements.

For a prospective Cool Binz franchisee, this means that any plan to leverage a public figure's name or image for local marketing must first be approved by the franchisor. Failure to obtain this consent could result in a breach of the franchise agreement and potential penalties. This is a fairly standard clause in franchise agreements, as franchisors typically want to maintain tight control over their brand and messaging.