Before filing for an assumed or trade name (DBA), what must a Cool Binz franchisee do?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to us, for our approval, the assumed or trade name (the "DBA") you intend to use in the operation of the COOL BINZ Business before filing for it as required by local laws.
We may approve or disapprove such DBA at our discretion.
All filings or affidavits, following your receipt from us of an approved DBA, must state that the filing or affidavit is made as "a franchisee of COOL BINZ." The approved DBA is the only DBA that you may use.
You may not use a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to the 2025 Cool Binz Franchise Disclosure Document, a franchisee must submit the assumed or trade name (DBA) they intend to use in the operation of their Cool Binz Business to Cool Binz for approval before filing for it as required by local laws. Cool Binz has the discretion to either approve or disapprove the DBA.
After receiving approval from Cool Binz, all filings or affidavits must state that the filing or affidavit is made as "a franchisee of COOL BINZ." The approved DBA is the only DBA that the franchisee is allowed to use.
The franchisee is prohibited from using a different name under any circumstances, including as a domain name, URL address, for marketing, or for any other function. This ensures brand consistency and prevents customer confusion. Cool Binz retains control over the names used by its franchisees to maintain uniformity and protect its brand identity.