Before filing for an assumed name, what must a Cool Binz franchisee do?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
" "®," or "©" registration symbol and/or such other appropriate notice of ownership, registration, or copyright as we may require.
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- You must submit to us, for our approval, the assumed or trade name (the "DBA") you intend to use in the operation of the COOL BINZ Business before filing for it as required by local laws. We may approve or disapprove such DBA at our discretion. All filings or affidavits, following your receipt from us of an approved DBA, must state that the filing or affidavit is made as "a franchisee of COOL BINZ." The approved DBA is the only DBA that you may use. You may not use a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
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Source: Item 23 — RECEIPTS (FDD pages 63–238)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, a franchisee must first submit their intended assumed or trade name (DBA) to Cool Binz for approval before officially filing it as required by local laws. Cool Binz retains the discretion to either approve or disapprove the submitted DBA.
Following the receipt of an approved DBA from Cool Binz, all filings or affidavits must explicitly state that the filing is made as "a franchisee of COOL BINZ." The approved DBA is the only name the franchisee is allowed to use.
This requirement extends to all aspects of the business, including domain names, URL addresses, and marketing materials. Franchisees are strictly prohibited from using any name other than the approved DBA under any circumstances. Additionally, franchisees cannot register any trademarks owned by Cool Binz, or any similar variations, as Internet domain names.