Where in the Cool Binz FDD can I find the advertising rules and guidelines?

abbreviation, acronym or variation of the Marks, or any other name that could be deemed confusingly similar, as Internet domain names. We retain the sole right to advertise the System on the Internet and to create, operate, maintain and modify, or discontinue using of website using the Marks. You may access our website. Except as we authorize in writing in advance, you may not: (i)

link or frame our website; (ii) conduct any business or offer to sell or advertise any products or services on the worldwide web; or (iii) create or register any Internet domain names in connection with your COOL BINZ Business. The only exception is that you may list the COOL BINZ Business in an online directory.

• 1. In order to obtain approval of any use of the Marks, including all advertising containing any Marks, your identification or your DBA, you must submit such proposed use, identification or DBA to us for review at least ten (10) business days before the proposed first use. If we take no action within such ten (10) business day period, such use, identification or DBA shall be deemed disapproved. The approval or disapproval is at our sole discretion. We also may, at our sole discretion, require you to immediately discontinue use of any Mark, advertising, identification or DBA at any time, even if previously approved or provided by us.
• 1. You must submit and receive our written approval in advance for any person that you desire to act as a representative for you in connection with local promotion of the COOL BINZ Business or Marks in a public media.

D. DISCONTINUANCE OF USE OF MARKS.

If it becomes advisable at any time in our sole discretion to modify or discontinue the use of any Mark and/or use one (1) or more additional or substitute names or marks, you must comply with our direction no later than ten (10) days after you have received notice. We will not be liable to you for any expenses, losses, or damages you sustain as the result of any such addition, modification, substitution, or discontinuance of a Mark, and you must not commence or join in any litigation or other proceeding against us for any such expenses, losses, or damages.

5. CONFIDENTIAL AND PROPRIETARY INFORMATION.

A. CONFIDENTIAL INFORMATION.

• 1. We possess (and will continue to develop and acquire) certain confidential information (the "Confidential Information") relating to the development and operation of COOL BINZ Businesses. The Confidential Information includes (without limitation):
  • a. general operating procedures for a COOL BINZ Business;
  • b. the proprietary COOL BINZ Software;
  • c. personnel guidelines for hiring, training, retaining, promoting, and supporting the marketing and sales staff;
  • d. the Business Manager and Technical Operations Training;
  • e. written marketing and advertising materials, audiotapes, videos, and programs for their utilization;
  • f. knowledge of specifications and suppliers of certain equipment and supplies for the COOL BINZ Business;
  • g. information on operating results and financial performance of COOL BINZ Businesses other than your own;

• h. The Operations Manual and the COOL BINZ owners intranet website and its contents;

• i. sales guidelines and strategies for developing business relationships in the insurance industry;

• j. The Customer Information, as defined in Section 5.B below; and

• k. Any other information we deem confidential.

• 1. You acknowledge and agree that you do not acquire any interest in Confidential Information, other than the right to utilize that which is disclosed to you in operating the COOL BINZ Business during the term of this Agreement, and that the use or duplication of any Confidential Information in any other business would constitute an unfair method of competition. You also acknowledge and agree that the Confidential Information is proprietary, includes our trade secrets, and is disclosed to you only on the condition that you must, during and at all times after the term of this Agreement:
  • a. not use Confidential Information in any other business or capacity;
  • b. maintain the absolute confidentiality of Confidential Information;
  • c. not make unauthorized copies of any portion of Confidential Information disclosed via electronic medium or in written or other tangible form;
  • d. adopt and implement all reasonable procedures that we prescribe from time to time to prevent unauthorized use or disclosure of Confidential Information, including, without limitation, restrictions on disclosure to employees of the COOL BINZ Business and others; and
  • e.

Source: Item 23 — RECEIPTS (FDD pages 63–238)