What is the Cool Binz definition of a National or Regional Account (NORA)?
Cool_Binz Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the exclusive right to negotiate and enter into agreements or approve forms of agreement to provide services to National or Regional Account ("NORA") customers. The term NORA includes any customer which on its own behalf or through agents, licensees, or other third parties owns, manages, controls or otherwise has responsibility for a business in more than one (1) location, including but not limited to national insurance companies, third-party administrators, and other similar organizations, for the benefit of the System, and regardless of the aggregate contract amount of the services to be performed. Any dispute as to whether a particular customer is a NORA shall be determined by us in our sole discretion and our determination shall be final and binding. Following the execution of a contract with or the acceptance of a bid by a NORA customer which contemplates the provision of services to one (1) or more NORA customers who are located in your Territory, we may, if you are qualified to perform the services and conditioned upon your substantial compliance with the terms of the Agreement and any other applicable agreements, provide you the opportunity to perform such services pursuant to the terms and conditions of the NORA contract or on such terms and conditions as we, at our sole discretion, determine are appropriate. You agree to provide services to all NORA customer referrals within your Territory. You further agree to provide all services in strict adherence to the COOL BINZ performance and process standards and all service guidelines and performance standards of the NORA. You may be required to enter into a service agreement to participate in certain NORA programs.
If you are not able or not willing to provide services to a NORA customer in conformity with the terms and conditions of the NORA contract, or fail to make an election within the time we specify after being offered the opportunity, we have the right, exercisable in our sole discretion, to (i) provide, directly or through any affiliate or other franchisee or Managing Operator, services to the NORA customer; and/or (ii) contract with another party to provide such services to the NORA customer. In either event, neither you nor the Business shall be entitled to any proceeds from the provision of Services provided to the customer of a NORA.
Source: Item 12 — TERRITORY (FDD pages 45–49)
What This Means (2025 FDD)
According to Cool Binz's 2025 Franchise Disclosure Document, a National or Regional Account (NORA) is defined as any customer who, either directly or through representatives, manages or controls a business operating in multiple locations. This encompasses entities like national insurance companies and third-party administrators. Cool Binz retains the exclusive right to negotiate and approve agreements with these NORA customers.
The determination of whether a customer qualifies as a NORA rests solely with Cool Binz, and their decision is final. If a NORA customer within a franchisee's territory contracts for services, Cool Binz may offer the franchisee the opportunity to fulfill those services, provided the franchisee is qualified and compliant with the Franchise Agreement. The franchisee is obligated to serve all NORA customer referrals within their designated territory, adhering strictly to Cool Binz's performance standards and the NORA's specific service guidelines. Participation in certain NORA programs may require the franchisee to enter into a separate service agreement.
However, if a Cool Binz franchisee is unable or unwilling to meet the terms of a NORA contract, or fails to respond within the specified timeframe, Cool Binz reserves the right to provide the services themselves, through another franchisee, or through a third party. In such cases, the original franchisee will not receive any compensation for the services provided to the NORA customer. This arrangement highlights the importance of adhering to Cool Binz's standards and maintaining the capacity to serve larger, multi-location clients to fully benefit from the NORA program.