What is the 'Brand Marketing Fee' for Cool Binz franchisees?

According to Cool Binz's 2025 Franchise Disclosure Document, franchisees must contribute two percent (2%) of their Gross Sales monthly to the Brand Marketing Fund. This contribution is referred to as the "Brand Marketing Fee." Franchisees are required to pay this fee on a monthly basis, as outlined in Section 2.G of the Franchise Agreement.

The Brand Marketing Fund is used at Cool Binz's discretion to develop, produce, and distribute advertising on national, regional, and local levels. These advertising efforts aim to promote the services offered by Cool Binz franchisees. The marketing strategies employed can include both in-house marketing materials and collaborations with national agencies. Cool Binz retains the sole right to manage the contributions and expenditures from the Brand Marketing Fund, ensuring that the funds are used in the best interests of the Cool Binz system.

While Cool Binz aims to benefit all franchisees through the Brand Marketing Fund, the FDD acknowledges that not all franchisees may directly or proportionally benefit from these expenditures. Furthermore, Cool Binz does not guarantee spending any specific amount on advertising within a franchisee's particular territory. This means that while franchisees are required to contribute to the fund, there is no assurance of direct advertising support in their specific location. This is a common practice in franchising, where marketing funds are often used for broader brand-building efforts that may not have immediate local impact.