Can Cool Binz award other licenses and franchises for the Marks?

According to Cool Binz's 2025 Franchise Disclosure Document, Cool Binz retains the right to award other licenses and franchises for the Marks. This means that even after awarding a franchise to a specific franchisee, Cool Binz can grant additional franchises or licenses to others, allowing them to operate Cool Binz businesses using the same trademarks.

This has several implications for a prospective Cool Binz franchisee. First, it means that the franchisee's territory is not necessarily exclusive in terms of the brand itself. Cool Binz can expand its network by adding more franchisees, potentially increasing competition within the general market area. Second, Cool Binz can use the Marks in connection with marketing and selling any products and services as they deem appropriate, and develop and establish other systems using the Marks.

Cool Binz also retains the right to develop and establish other systems using the Marks, similar proprietary marks, or any other proprietary marks, and grant licenses to them without providing any rights to the franchisee. This could involve creating new business models or service offerings under the Cool Binz brand, which the franchisee may not automatically be entitled to participate in. Therefore, a potential franchisee should consider the possible impact of additional franchisees and business models on their own business before investing in a Cool Binz franchise.