What is the typical population range for a Clear Pest Pros territory?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
M 12: TERRITORY**
12.1 The Territory
You will operate the Clear Pest Pros Business from a location within the Territory that we approve and that will be identified in the Summary Page to the Franchise Agreement. Your protected "Territory" will consist of specific zip-code(s) that have been awarded to you. We identify your Territory by zip codes as determined by Census Bureau statistics.
A Territory will typically include between 350,000 to 450,000 people with a maximum of 500,000 people. You will sign a franchise agreement for each Territory purchased. As of the date of this Disclosure Document, we are utilizing data that has been collected by a national demographics company to determine the number of people in each Territory. The national demographics company is GbBIS (https://www.gbbis.com/). We have the right to restrict the number of Territories in any given geographic area.
You will not receive an exclusive territory. You may face competition from other franchisees, from outlets that we own, or from other channels of distribution or competitive brands that we control.
12.2 Advertising and Servicing of Customers for Franchises
Within the Territory, you have the right to advertise and service any customer for the Services except as described in this section. However, you may not advertise via print, media, or targeted webbased advertising outside of the Territory without our approval; this includes distribution of materials at trade shows, home shows and similar locations that reference anything other than the Clear Pest Pros toll-free phone number or our home office address. Listings in membership rosters of organizations shall be considered advertising. Advertising or servicing outside of your Territory is a default under the Franchise Agreement and may carry a fine of the greater of (a) $500 or (b) 50% of job invoice amount on the default job, and/or termination of your Franchise Agreement.
Source: Item 12 — TERRITORY (FDD pages 49–53)
What This Means (2025 FDD)
According to Clear Pest Pros's 2025 Franchise Disclosure Document, a typical territory will include between 350,000 and 450,000 people, with a maximum of 500,000. The territory is defined by specific zip codes, based on Census Bureau statistics. Clear Pest Pros utilizes data collected by a national demographics company, GbBIS, to determine the population within each territory.
Prospective franchisees should understand that while the territory is defined, it is not exclusive. Franchisees may face competition from other franchisees, company-owned outlets, or other channels of distribution. This means that even within the defined population range, the market may be saturated or have existing competitors, which could impact the franchisee's ability to acquire customers and meet sales targets.
Clear Pest Pros retains the right to restrict the number of territories in any given geographic area. This clause gives Clear Pest Pros the flexibility to manage market saturation and franchisee density. A prospective franchisee should inquire about the existing number of franchises in their desired area and the franchisor's plans for future expansion to assess the potential for competition and market saturation.
While franchisees have the right to advertise and service customers within their territory, there are restrictions on advertising outside of the territory without approval. This includes print, media, and targeted web-based advertising. Advertising outside the territory without approval can result in a fine of the greater of $500 or 50% of the job invoice amount on the default job, and/or termination of the Franchise Agreement. This restriction is in place to protect the territories of other franchisees and maintain brand consistency.