Who has sole discretion and control over the Clear Pest Pros website?

According to Clear Pest Pros' 2025 Franchise Disclosure Document, Clear Pest Pros retains sole discretion and control over the brand's website. This includes decisions about the website's timing, design, content, and whether to continue its operation. As a franchisee, you are required to use and pay for a customized website that is connected to and managed by Clear Pest Pros' website provider.

This means that as a Clear Pest Pros franchisee, you cannot create your own independent website or URL for your Clear Pest Pros business, either directly or through a third-party provider. All website-related decisions are made by Clear Pest Pros. While Clear Pest Pros may create interior pages with information about individual franchise locations, they are not obligated to do so. If they do, you may be required to prepare the content for your location's page using a template provided by Clear Pest Pros, subject to their approval.

Clear Pest Pros also retains the sole right to advertise the System on the Internet and to create, operate, maintain, modify, or discontinue any website using the Clear Pest Pros Marks. While franchisees can access the Clear Pest Pros website, they cannot link to or frame the website, conduct business, or offer to sell or advertise any products or services on the web without prior written authorization. The only exception is listing the Clear Pest Pros Business in an online directory.

Clear Pest Pros may use funds from the Brand Marketing Fund, Technology Fee, or Software Fee to cover the costs of developing, maintaining, and updating the website. This arrangement is common in franchising, as it allows the franchisor to maintain brand consistency and control the online presence of the entire system. However, it also means that franchisees have limited control over their online marketing and must adhere to the franchisor's guidelines.