Which sections of the Clear Pest Pros Franchise Agreement address the franchisee's advertising obligations?

s needed, with respect to:

• 1. New products, services, and methods that we may have discovered or have developed for the System (Sections 3 and 7 of the Franchise Agreement);
• 1. The purchase and use of supplies and products (Sections 3 and 7 of the Franchise Agreement);
• 1. The formulation and implementation of marketing, advertising, and promotional programs using the merchandising, advertising, and research data and advice as we may, periodically, develop for use in your local market (Sections 3 and 7 of the Franchise Agreement);
• 1. The financial and daily operation of the Clear Pest Pros Business including its accounting and record keeping functions (Sections 3 and 7 of the Franchise Agreement);
• 1. Other business and marketing advice (Sections 3 and 7 of the Franchise Agreement);
• 1. Support for our required franchise software management system, as defined in the Licensing Agreement (Exhibit B of Franchise Agreement);
• 1. Periodic modifications to the Operations Manuals and periodic modifications to the System Standards (Section 3.E of the Franchise Agreement);
• 1. Periodic refresher training courses and conferences, not to exceed one per year. (Section 3.A of the Franchise Agreement);
• 1. Provide the telephone and technology services described in Section 11.6 and 11.7 below.

11.3 Estimated Typical Length of Time to Open Clear Pest Pros Business

The estimated typical length of time between the signing of the Franchise Agreement and payment of any consideration for the Clear Pest Pros Business, and the opening of the Clear Pest Pros Business, is approximately 90 to 120 days. Factors affecting this length of time usually include normal business startup considerations, completion of training, whether or not you have an existing Office Site in the Territory, and whether or not you obtain outside financing. However, you must commence operation of the Clear Pest Pros Business within four (4) months of signing the Franchise Agreement and if you do not, then we may terminate the Franchise Agreement. (Section 12.B.2 of the Franchise Agreement).

11.4 Local Marketing and Advertising

Except for the marketing provided in the Initial Package, we are not required to conduct advertising for you or the System. We are not required to spend any amount on advertising in your Territory. We may provide you with advertising, promotional or marketing materials for you to use in

local advertising, but we are not obligated to do so. We will provide you, in exchange for your payment of the Technology Fee, the business phone number to be used by the Clear Pest Pros Business. This number will be forwarded to any device(s) that you choose.

You agree to actively advertise and promote the Business within the Territory. We may require you to expend a minimum amount each month on marketing, advertising, and promotional programs at the local level and, in general, recommend that you spend amounts in excess of 3% on local marketing and advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use. In order to obtain approval of advertising and marketing materials, you must submit such proposed advertising material to us for review at least ten business days before the proposed first use. If we take no action within such ten business day period, the materials shall be deemed disapproved, and you may not use such materials.

Source: Item 9 — FRANCHISEE'S OBLIGATIONS (FDD pages 37–38)