Who retains the right to advertise the Clear Pest Pros system on the Internet?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
We retain the sole right to advertise the System on the Internet and to create, operate, maintain and modify, or discontinue use of any website using the Marks.
You may access our website.
Except as we authorize in writing in advance, you may not: (i) link or frame our website; (ii) conduct any business or offer to sell or advertise any products or services on the worldwide web; or (iii) create or register any Internet domain names in connection with your Clear Pest Pros Business.
The only exception is that you may list the Clear Pest Pros Business in an online directory.
In order to obtain approval of any use of the Marks, including all advertising containing any Marks, your identification or your DBA, you must submit such proposed use, identification or DBA to us for review at least ten (10) business days before the proposed first use.
If we take no action within such ten (10) business day period, such use, identification or DBA shall be deemed disapproved.
The approval or disapproval is at our sole discretion.
We also may, at our sole discretion, require you to immediately discontinue use of any Mark, advertising, identification or DBA at any time, even if previously approved or provided by us.
You must submit and receive our written approval in advance for any person that you desire to act as a representative for you in connection with local promotion of the Clear Pest Pros Business or Marks in a public media.
Source: Item 22 — CONTRACTS (FDD pages 67–68)
What This Means (2025 FDD)
According to the 2025 Clear Pest Pros Franchise Disclosure Document, Clear Pest Pros retains the sole right to advertise their system on the Internet. This includes the right to create, operate, maintain, modify, or discontinue any website using their trademarks. As a franchisee, you are allowed to access the Clear Pest Pros website, but you need written authorization from Clear Pest Pros to link or frame their website, conduct business, offer to sell or advertise any products or services on the internet, or create/register any internet domain names connected to your Clear Pest Pros business. The only exception to this is that you can list your Clear Pest Pros business in an online directory.
This means that as a Clear Pest Pros franchisee, you have very limited control over the brand's online presence and advertising. Clear Pest Pros maintains control over the brand's online image and marketing strategies. You are not allowed to create your own website or online advertising campaigns without explicit written permission from Clear Pest Pros. This is a common practice in franchising, as franchisors want to maintain brand consistency and control the overall marketing message.
Before using any marketing materials or advertising containing Clear Pest Pros's marks, you must submit them to Clear Pest Pros for review at least ten business days before the proposed first use. If Clear Pest Pros takes no action within this period, the use is considered disapproved. Clear Pest Pros has the sole discretion to approve or disapprove any use of the marks and can require you to discontinue using any mark, advertising, identification, or DBA at any time, even if previously approved. You also need written approval in advance for any person acting as a representative for local promotion of the Clear Pest Pros business or marks in public media.
As a prospective franchisee, it is important to understand these restrictions and guidelines regarding online advertising and marketing. You should discuss with Clear Pest Pros what support and resources they provide for online marketing and how you can effectively promote your franchise within the given framework. Understanding the franchisor's marketing strategy and how you can contribute to it within the established guidelines is crucial for the success of your Clear Pest Pros franchise.