Does Clear Pest Pros require prior approval for advertising materials?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
ocal marketing and advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use. In order to obtain approval of advertising and marketing materials, you must submit such proposed advertising material to us for review at least ten business days before the proposed first use. If we take no action within such ten business day period, the materials shall be deemed disapproved, and you may not use such materials. The approval or disapproval is in our sole discretion. We also may, in our sole discretion, require you to immediately discontinue use of any advertising or marketing materials at any time, even if previously approved or provided by us. All advertising and marketing materials must meet our then-current standards and specifications. We may, in our sole discretion, offer and sell advertising, marketing, and promotional materials at any time. Certain items, such as your truck, and yard signs must reference the Clear Pest Pros national toll free number. You may not alter or remove reference to the national toll free number. You have no obligation to purchase any of these materials or forms from us, but you may be required to purchase such materials from approved or designated suppliers, or participate in our local marketing programs, like our call center and/or direct mail solicitations at your expense. (Section 2.G of the Franchise Agreement).
Following the System, primarily through affinity marketing programs, direct mail, networking, and sales calls, you will market your Clear Pest Pros Business's services directly to residences, commercial entities and governments/municipalities located within the Territory.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 40–49)
What This Means (2025 FDD)
According to Clear Pest Pros's 2025 Franchise Disclosure Document, franchisees must use the franchisor's approved advertising and marketing materials or receive written approval for any other advertising and marketing materials before their first use. To obtain approval, franchisees must submit proposed advertising material for review at least ten business days before the intended first use. If Clear Pest Pros takes no action within this ten business day period, the materials are considered disapproved, and the franchisee cannot use them. The approval or disapproval is at Clear Pest Pros's sole discretion.
Clear Pest Pros also retains the right to require franchisees to immediately discontinue the use of any advertising or marketing materials at any time, even if previously approved or provided by them. All advertising and marketing materials must meet Clear Pest Pros's current standards and specifications. Certain items, such as the franchisee's truck and yard signs, must reference the Clear Pest Pros national toll-free number, which franchisees cannot alter or remove.
In addition to the above, any advertising that targets zip codes both inside and outside of the franchisee's territory must be pre-approved by Clear Pest Pros in writing. Clear Pest Pros will notify the franchisee of their decision within ten days of receiving the written request. If no response is received within ten days, the material is considered unapproved. Clear Pest Pros also has the right to formulate and design the content of the advertising materials and to discontinue them if they determine a more effective alternative method of advertising.