What is the purpose of the Brand Marketing Fee for Clear Pest Pros?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
| Name of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Brand Marketing Fee | 2% of Gross Sales. | Deducted monthly at the same time and in the same manner as the Royalty beginning in month 13 of your operation | Your contribution to our Brand Marketing Fund for the common benefit of System franchisees. See Note 6. |
We may also create regional or local advertising cooperatives, which you may be required to participate in, if developed.
If developed in your area, you may be required to contribute up to two percent (2%) of Gross Sales to such cooperative.
Source: Item 6 — OTHER FEES (FDD pages 20–28)
What This Means (2025 FDD)
According to Clear Pest Pros' 2025 Franchise Disclosure Document, the Brand Marketing Fee is a contribution to the Brand Marketing Fund, which is used for the common benefit of all Clear Pest Pros System franchisees. Franchisees are required to contribute two percent (2%) of their Gross Sales monthly to this fund. This fee is deducted monthly, at the same time and in the same manner as the Royalty, beginning in month 13 of operation.
In addition to the Brand Marketing Fund, Clear Pest Pros may establish regional or local advertising cooperatives. If these cooperatives are developed in a franchisee's area, the franchisee may be required to contribute up to two percent (2%) of Gross Sales to such cooperative.
The Brand Marketing Fee is intended to support marketing efforts that benefit the entire Clear Pest Pros franchise system, while the local or regional cooperative fees would support more localized advertising initiatives.