Does Clear Pest Pros provide ongoing approval for promotional materials after the Clear Pest Pros Business opens?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
any device(s) that you choose.
You agree to actively advertise and promote the Business within the Territory. We may require you to expend a minimum amount each month on marketing, advertising, and promotional programs at the local level and, in general, recommend that you spend amounts in excess of 3% on local marketing and advertising. You must use our approved advertising and marketing materials, or receive our written approval of any and all other advertising and marketing materials before their first use. In order to obtain approval of advertising and marketing materials, you must submit such proposed advertising material to us for review at least ten business days before the proposed first use. If we take no action within such ten business day period, the materials shall be deemed disapproved, and you may not use such materials. The approval or disapproval is in our sole discretion. We also may, in our sole discretion, require you to immediately discontinue use of any advertising or marketing materials at any time, even if previously approved or provided by us. All advertising and marketing materials must meet our then-current standards and specifications. We may, in our sole discretion, offer and sell advertising, marketing, and promotional materials at any time. Certain items, such as your truck, and yard signs must reference the Clear Pest Pros national toll free number. You may not alter or remove reference to the national toll free number. You have no obligation to purchase any of these materials or forms from us, but you may be required to purchase such materials from approved or designated suppliers, or participate in our local marketing programs, like our call center and/or direct mail solicitations at your expense. (Section 2.G of the Franchise Agreement).
Following the System, primarily through affinity marketing programs, direct mail, networking, and sales calls, you will market your Clear Pest Pros Business's services directly to residences, commercial entities and governments/municipalities located within the Territory. Included in your Initial Package is an opening inventory of promotional materials to initiate your marketing program.
We do not currently require you to participate in an advertising cooperative, however we reserve the right to implement cooperatives in the future and require you to participate. If and when a cooperative is established, governing documents will be provided, explaining who will administer the cooperative, the sum franchisees' must contribute, and other requirements of participation. If developed in your area, you may be required to contribute up to two percent (2%) of Gross Sales to such cooperative. Company-owned locations may participate in such cooperatives, in our sole discretion, but shall not have controlling voting power.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 40–49)
What This Means (2025 FDD)
According to the 2025 Clear Pest Pros FDD, franchisees must use Clear Pest Pros' approved advertising and marketing materials, or receive written approval for any other materials before their first use. To get approval, franchisees must submit proposed advertising material for review at least ten business days before the intended first use. If Clear Pest Pros takes no action within that ten business day period, the materials are considered disapproved and cannot be used. Clear Pest Pros has sole discretion over approval or disapproval and can require franchisees to immediately stop using any advertising or marketing materials at any time, even if previously approved or provided by them. All advertising and marketing materials must meet Clear Pest Pros' current standards and specifications.
Clear Pest Pros may offer and sell advertising, marketing, and promotional materials at any time. Certain items, like the franchisee's truck and yard signs, must reference the Clear Pest Pros national toll-free number, which cannot be altered or removed. Franchisees are not obligated to purchase materials or forms from Clear Pest Pros but may be required to purchase them from approved or designated suppliers or participate in local marketing programs, such as a call center or direct mail solicitations, at their own expense.
Franchisees must also establish and maintain a separate profile on social media in connection with their Clear Pest Pros Business, following the System Standards. Prior written approval is required for the content posted on these social media pages. If approval is granted, franchisees must operate the social media pages according to System Standards and any other policies designated in the Operations Manuals or in writing. Franchisees must also use any templates provided by Clear Pest Pros to create or modify their sites. While Clear Pest Pros recommends monthly updates to the social media pages, it is not a requirement. Upon termination or expiration of the Franchise Agreement, all social media pages must be transferred to Clear Pest Pros.