How much was the advertising expense for Clear Pest Pros in 2024?

According to Clear Pest Pros's 2025 Franchise Disclosure Document, the advertising expense for the year ending December 31, 2024, was $2,680,000. The FDD notes that advertising expenses are charged to income during the year they are incurred. This means that Clear Pest Pros recognizes the cost of advertising as an expense in the same period that the advertising activities take place.

For a prospective franchisee, this figure provides insight into the level of investment Clear Pest Pros makes in advertising. It is important to note that this is the advertising expense incurred by the company as a whole and may not directly reflect the advertising spend in a specific local market. Franchisees may need to contribute to local advertising efforts in addition to any national campaigns.

Understanding the advertising expenses can help a franchisee assess the potential marketing support they might receive. It is a common practice in franchising for franchisors to allocate a portion of franchisee fees towards advertising and marketing efforts to promote the brand and attract customers. Franchisees should inquire about Clear Pest Pros's advertising strategy and how it benefits individual franchise locations.