What is a Clear Pest Pros franchisee obligated to do regarding the use of designated Marks?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
xtent that such litigation is the result of your use of the Marks in a manner inconsistent with the terms of this Agreement, we agree to reimburse you for your out-of-pocket costs in performing such acts.
C. LIMITATIONS ON YOUR USE OF MARKS.
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- You promise to use the Marks as the only identification of the Clear Pest Pros Business, except that you must identify yourself as the owner of an independent entity in the manner that we prescribe.
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- You promise to affix the Marks upon such vehicles, uniforms, equipment, containers, fixtures, signs, stationary, advertising, sales/promotional materials, and such other objects, in such size, color, lettering style and fashion, and at such places as we may designate in the Operations Manual.
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- You promise to not use the Marks, or any words or symbols confusingly similar to them, as part of any corporate or other legal name or with any prefix, suffix, or other modifying words, terms, designs, or symbols. You may not use the Marks in connection with the sale of any unauthorized product or service, on an Internet website of your own design, or in any other manner not explicitly authorized in writing by us.
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- Except as expressly provided in the Operations Manual, you may not display any other trademarks, logotypes, symbols, or service marks, nor may you use any other marks in connection with the Marks, or with the Clear Pest Pros Business, without our prior written approval.
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- You promise that all advertising and promotional materials that you use will bear the appropriate "SM," "TM," "®," or "©" registration symbol and/or such other appropriate notice of ownership, registration, or copyright as we may require.
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- You promise to submit to us, for our approval, the assumed or trade name (the "DBA") you intend to use in the operation of the Clear Pest Pros Business before filing for it as required by local laws. We may approve or disapprove such DBA at our discretion. All filings or affidavits, following your receipt from us of an approved DBA, must state that the filing or affidavit is made as "a franchisee of Clear Pest Pros." The approved DBA is the only DBA that you may use. You may not use a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
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- We, or our parent, is the lawful and sole owner of the domain name www.CLEARPESTPROS.com. You cannot register any of the Marks that are now or in the future owned by us or any abbreviation, acronym or variation of the Marks, or any other name that could be deemed confusingly similar, as Internet domain names. We retain the sole right to advertise the System on the Internet and to create, operate, maintain and modify, or discontinue use of any website using the Marks. You may access our website. Except as we authorize in writing in advance, you may not: (i) link or frame our website; (ii) conduct any business or offer to sell or advertise any products or services on the worldwide web; or (iii) create or register any Internet domain names in connection with your Clear Pest Pros Business. The only exception is that you may list the Clear Pest Pros Business in an online directory.
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- In order to obtain approval of any use of the Marks, including all advertising containing any Marks, your identification or your DBA, you must submit such proposed use, identification or DBA to us for review at least ten (10) business days before the proposed first use. If we take no action within such ten (10) business day period, such use, identification or DBA shall be deemed disapproved. The approval or disapproval is at our sole discretion. We also may, at our sole discretion, require you to immediately discontinue use of any Mark, advertising, identification or DBA at any time, even if previously approved or provided by us.
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- You must submit and receive our written approval in advance for any person that you desire to act as a representative for you in connection with local promotion of the Clear Pest Pros Business or Marks in a public media.
D. DISCONTINUANCE OF USE OF MARKS.
If it becomes advisable at any time in our sole discretion to modify or discontinue the use of any Mark and/or use one (1) or more additional or substitute names or marks, you must comply with our direction no later than ten (10) days after you have received notice.
Source: Item 22 — CONTRACTS (FDD pages 67–68)
What This Means (2025 FDD)
According to the 2025 Clear Pest Pros FDD, franchisees have several obligations regarding the use of the company's Marks. A Clear Pest Pros franchisee must use the Marks as the sole identification for their business, while also identifying themselves as the owner of an independent entity as prescribed by Clear Pest Pros. The Marks must be affixed to vehicles, uniforms, equipment, and other objects in the size, color, and style designated in the Operations Manual. Franchisees cannot use the Marks as part of any corporate or legal name or with unauthorized products or services.
Clear Pest Pros franchisees are prohibited from displaying other trademarks or using other marks in connection with the Clear Pest Pros Marks or business without prior written approval. All advertising and promotional materials must include the appropriate registration symbols. Before filing for an assumed or trade name (DBA), franchisees must submit it to Clear Pest Pros for approval, and all filings must state that the filing is made as "a franchisee of Clear Pest Pros." The approved DBA is the only name that can be used, including for domain names or marketing purposes.
System standards include specifications regarding the use and display of the Marks, which are detailed in the Operations Manual and may be periodically amended. Franchisees must operate their Clear Pest Pros business according to these System Standards to maintain the goodwill associated with the Marks. Franchisees must also ensure their employees and representatives maintain a professional image consistent with the System when using the Clear Pest Pros logo or uniform. Franchisees must promote and increase demand for the Clear Pest Pros Business and ensure all advertising is factual and ethical, refraining from any practices that could harm the goodwill of the Marks and System.