When does the Brand Marketing Fee begin for a Clear Pest Pros franchise?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
| Name of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Brand Marketing Fee | 2% of Gross Sales. | Deducted monthly at the same time and in the same manner as the Royalty beginning in month 13 of your operation | Your contribution to our Brand Marketing Fund for the common benefit of System franchisees. See Note 6. |
Source: Item 6 — OTHER FEES (FDD pages 20–28)
What This Means (2025 FDD)
According to Clear Pest Pros's 2025 Franchise Disclosure Document, the Brand Marketing Fee commences in month 13 of your operation. This fee is 2% of Gross Sales and is deducted monthly, at the same time and in the same manner as the Royalty fee.
The Brand Marketing Fee contributes to the Brand Marketing Fund, which Clear Pest Pros uses for the common benefit of all franchisees within the system. This fund is intended to support marketing initiatives that enhance brand recognition and attract customers to the Clear Pest Pros franchise network.
Prospective franchisees should factor this ongoing marketing expense into their financial projections, understanding that it begins after the first year of operation. This delay may help franchisees manage initial startup costs, but it's crucial to prepare for this additional expense in the long term. Franchisees should also be aware that Clear Pest Pros may create regional or local advertising cooperatives, requiring additional contributions of up to 2% of Gross Sales, if developed in their area.