Besides using the Marks, what other identification must a Clear Pest Pros franchisee use for their business?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
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- You promise to use the Marks as the only identification of the Clear Pest Pros Business, except that you must identify yourself as the owner of an independent entity in the manner that we prescribe.
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You promise to submit to us, for our approval, the assumed or trade name (the "DBA") you intend to use in the operation of the Clear Pest Pros Business before filing for it as required by local laws.
We may approve or disapprove such DBA at our discretion.
All filings or affidavits, following your receipt from us of an approved DBA, must state that the filing or affidavit is made as "a franchisee of Clear Pest Pros." The approved DBA is the only DBA that you may use.
You may not use a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
Source: Item 22 — CONTRACTS (FDD pages 67–68)
What This Means (2025 FDD)
According to Clear Pest Pros's 2025 Franchise Disclosure Document, franchisees must identify themselves as the owner of an independent entity in a manner prescribed by Clear Pest Pros. Franchisees must also submit their intended assumed or trade name (DBA) to Clear Pest Pros for approval before filing it as required by local laws. Clear Pest Pros has the discretion to approve or disapprove the DBA.
After receiving approval from Clear Pest Pros, all filings or affidavits must state that the filing or affidavit is made as "a franchisee of Clear Pest Pros." The approved DBA is the only DBA that the franchisee may use. Franchisees are prohibited from using a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
Clear Pest Pros retains control over the use of its Marks and associated branding. This ensures uniformity and protects the brand's image. Franchisees must adhere to these guidelines to maintain consistency across all Clear Pest Pros locations and marketing materials. This also prevents franchisees from creating their own branding that could dilute or damage the Clear Pest Pros brand.