Besides using the Marks, how else must a Clear Pest Pros franchisee identify themselves?
Clear_Pest_Pros Franchise · 2025 FDDAnswer from 2025 FDD Document
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- You promise to use the Marks as the only identification of the Clear Pest Pros Business, except that you must identify yourself as the owner of an independent entity in the manner that we prescribe.
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You promise to submit to us, for our approval, the assumed or trade name (the "DBA") you intend to use in the operation of the Clear Pest Pros Business before filing for it as required by local laws.
We may approve or disapprove such DBA at our discretion.
All filings or affidavits, following your receipt from us of an approved DBA, must state that the filing or affidavit is made as "a franchisee of Clear Pest Pros." The approved DBA is the only DBA that you may use.
You may not use a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
Source: Item 22 — CONTRACTS (FDD pages 67–68)
What This Means (2025 FDD)
According to the 2025 Clear Pest Pros Franchise Disclosure Document, franchisees must identify themselves as the owner of an independent entity in a manner prescribed by Clear Pest Pros. Franchisees must submit their intended assumed or trade name (DBA) to Clear Pest Pros for approval before filing it as required by local laws. Clear Pest Pros has the discretion to approve or disapprove the DBA.
After receiving approval from Clear Pest Pros, all filings or affidavits must state that the filing or affidavit is made as "a franchisee of Clear Pest Pros." The approved DBA is the only DBA that the franchisee may use. Franchisees are prohibited from using a different name under any circumstances, including as a domain name, URL address, marketing, or for any other function.
This level of control over a franchisee's DBA is common in franchising, as it protects the brand's image and ensures consistent representation. Franchisees should ensure their proposed DBA complies with Clear Pest Pros's guidelines to avoid potential disapproval and delays in establishing their business identity.