What were the total operating expenses for Clean Your Dirty Face in 2024?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
06,990 | $ | 1,325,718 |
Statements of Income For the Years Ended December 31, 2024, 2023, and 2022
| 2024 2023 | 2022 | ||||
|---|---|---|---|---|---|
| Revenue | |||||
| Franchise fees | $ 475,000 | $ | 500,000 | $ 387,002 | |
| Royalties | 419,495 | 274,895 | 184,362 | ||
| Support services | 800 | 700 | 4,000 | ||
| Total Revenue | 895,295 | 775,595 | 575,364 | ||
| Operating Expenses | |||||
| Payroll and related expenses | 276,676 | 228,156 | 252,041 | ||
| Marketing | 35,432 | 58,666 | 70,733 | ||
| Professional fees | 26,705 | 24,013 | 41,866 | ||
| Office | 3,708 | 20 | 3,362 | ||
| Travel | 2,798 | 390 | 838 | ||
| Licenses and renewals | 1,455 | 900 | 1,200 | ||
| Insurance | - | 3,250 | - | ||
| Total Operating Expenses | 346,774 | 315,395 | 370,040 | ||
| Other Income | |||||
| Interest | 342 | 5,808 | - | ||
| Dividends | 56,637 | 2,298 | - | ||
| Insurance reimbursement | 2,313 | - | - |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, the total operating expenses for the company in 2024 were $346,774. This figure encompasses several categories of expenses, providing insight into where Clean Your Dirty Face allocates its resources. Understanding these expenses is crucial for potential franchisees to assess the financial health and operational efficiency of the franchisor.
Specifically, the operating expenses include payroll and related expenses, which amounted to $276,676 in 2024. Marketing expenses were $35,432, professional fees totaled $26,705, office expenses were $3,708, travel expenses were $2,798, licenses and renewals cost $1,455, and insurance expenses were not recorded (represented as '-'). These individual components offer a detailed breakdown of the costs associated with running the Clean Your Dirty Face franchise system.
For a prospective franchisee, this information is valuable for benchmarking against industry standards and understanding the cost structure of Clean Your Dirty Face. It's important to note that these are the franchisor's expenses and not necessarily reflective of the expenses a franchisee will incur operating their own unit. However, understanding the franchisor's cost structure can provide insights into the support and services they provide, and how those might impact a franchisee's operations.