Are the System Standards considered Confidential Information for Clean Your Dirty Face?

confidential (the "Confidential Information"), relating to developing and operating CYDF Facial Bars, including:

• (1) training and operations materials, including the Operations Manual;
• the System Standards and other methods, formats, specifications, standards, systems, procedures, sales and marketing techniques, knowledge, and experience used in developing and operating CYDF Facial Bars;
• market research, promotional, marketing and advertising strategies and (3) programs;
  • (4) strategic plans, including expansion strategies and targeted demographics;
• knowledge of, specifications for and suppliers of, and methods of ordering, Operating Assets and other products and supplies;
• any computer software or similar technology which is proprietary to us or (6) the Franchise System, including digital passwords and identifications and any source code of, and data, reports, and other printed materials generated by, the software or similar technology;
• knowledge of the operating results and financial performance of CYDF (7) Facial Bars other than your Business;
• information generated by, or used or developed in, your Business's (8) operation, including information relating to customers such as customer names, addresses, telephone numbers, e-mail addresses, buying habits, preferences, demographic information and related information ("Personal Information"), and any other information contained from time to time in the Computer System;
  • (9) data related to the customers of CYDF Facial Bars; and
  • (10)any other information designated as confidential or proprietary by us.

All Confidential Information will be owned by us (which does not include the Restricted Information, as defined in Section 8.I). You acknowledge and agree that you will not acquire any interest in Confidential Information, other than the right to use it as we specify in operating your Business during this Agreement's term, and that Confidential Information is proprietary, includes our trade secrets, and is disclosed to you only on the condition that you (and if you are conducting business as an Entity, each of your owners) agree to, and agree to cause your respective current and former family members, owners, officers, directors, agents, employees, representatives, spouses, affiliates, successors and assigns to:

Source: Item 22 — CONTRACTS (FDD page 54)