What standards are Clean Your Dirty Face franchisees required to maintain to retain customers?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
(4) retaining customers for your Business will require you to have high standards of quality and service;
You acknowledge and agree that operating and maintaining your Business according to our System Standards is essential to preserve the goodwill of the Marks, and all business that operate using the Marks. Therefore, you agree at all times to operate and maintain your Business according to all of our System Standards, as we periodically modify and supplement them, even if you believe that a System Standard is not in the Franchise System's or your best interests. Although we retain the right to establish and periodically modify System Standards, you (or your Operating Partner) are solely responsible for the management and operation of your Business and for the cost of implementing and maintaining System Standards at your Business.
- (7) customer service standards and policies;
During the term of this Agreement you must regularly clean, repaint and repair the interior and exterior of the Premises, repair or replace damaged, worn out or obsolete Operating Assets and maintain the condition of your Business, the Premises and the Operating Assets to meet the highest standards of professionalism, cleanliness, sanitation, efficient, courteous service and pleasant ambiance.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, franchisees must adhere to system standards to maintain the goodwill of the Clean Your Dirty Face brand. These standards are subject to periodic modifications and supplements by Clean Your Dirty Face, even if a franchisee believes a standard isn't in their best interest. Franchisees are responsible for the costs of implementing and maintaining these standards. System standards include customer service standards and policies.
Clean Your Dirty Face also specifies that franchisees must maintain high standards of quality and service to retain customers. Franchisees must regularly clean, repaint, and repair the interior and exterior of the premises, repair or replace damaged or obsolete operating assets, and maintain the condition of the business to meet the highest standards of professionalism, cleanliness, sanitation, efficient and courteous service, and pleasant ambiance.
These requirements are typical in franchising, as franchisors seek to maintain brand consistency and customer satisfaction across all locations. Prospective Clean Your Dirty Face franchisees should be prepared to invest in maintaining these standards, as failure to do so could impact their ability to retain customers and uphold the brand's reputation.