What is Shama Patel's role with Clean Your Dirty Face?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
Shama Patel: Chief Executive Officer
Ms. Patel has served as our Chief Executive Officer since our inception in May 2015. Ms. Patel has also served as the President of Krishna Chicago which shares our principal business address, since its inception in June 2010. Ms. Patel serves in her current capacities from Miramar Beach, Florida.
Source: Item 2 — BUSINESS EXPERIENCE (FDD pages 9–10)
What This Means (2025 FDD)
According to the 2025 FDD, Shama Patel is the Chief Executive Officer of Mud Franchising, LLC, which is the franchisor for Clean Your Dirty Face. She has held this position since the company's inception in May 2015. In addition to her role with Mud Franchising, LLC, Shama Patel also serves as the President of Krishna Chicago, LLC, the parent company of Mud Franchising, LLC. She has been the President of Krishna Chicago since June 2010. Shama Patel performs her duties in these roles from Miramar Beach, Florida.
As CEO, Shama Patel likely has significant influence over the strategic direction and day-to-day operations of Clean Your Dirty Face. Her dual role as President of Krishna Chicago, LLC, suggests she is also involved in the broader business activities of the parent company, including the sale of proprietary Clean Your Dirty Face products and non-proprietary goods and services to franchisees.
Given her leadership positions in both the franchising entity and its parent company, prospective franchisees should recognize that Shama Patel's decisions and actions could have a direct impact on their Clean Your Dirty Face franchise. Franchisees might want to inquire about her vision for the brand, her approach to supporting franchisees, and her experience in the beauty and franchising industries to better assess the leadership and stability of the Clean Your Dirty Face franchise system.