What rights has Krishna IP granted to Clean Your Dirty Face franchisees?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
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Our affiliate, Krishna IP, LLC ("Krishna IP"), shares our principal business address and owns the intellectual property rights in trademarks, service marks, commercial symbols, trade names, and trade dress associated with the CYDF Facial Bars (collectively, the "Marks") and has granted us the right to sublicense to our franchisees the right to use them. Krishna IP has never (i) operated a CYDF Facial Bar, or (ii) offered franchises in any line of business.
Except as described above, we do not have any predecessor or other parent or affiliate that must be disclosed in this Item.
The Franchise
We offer and grant franchises to operate a distinctive spa concept offering facials, related beauty services, and related retail products under the name "Clean Your Dirty Face" (each a "CYDF Facial Bar"). CYDF Facial Bars operate under the name "Clean Your Dirty Face" and/or
other Marks that we periodically authorize. CYDF Facial Bars have distinctive and proprietary business formats, methods, procedures, designs, layouts, standards, and specifications, all of which we may improve, further develop, or otherwise modify over time (together, the "CYDF System").
When you sign the franchise agreement for a CYDF Facial Bar (the "Franchise Agreement"), you will receive the right to use the Marks and the CYDF System to operate a CYDF Facial Bar.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to the 2025 Clean Your Dirty Face Franchise Disclosure Document, Krishna IP, LLC, which is an affiliate of Mud Franchising, LLC, owns the intellectual property rights related to the Clean Your Dirty Face Facial Bars. These rights include trademarks, service marks, commercial symbols, trade names, and trade dress, collectively referred to as the "Marks." Krishna IP has granted Mud Franchising, LLC the right to sublicense the use of these Marks to its franchisees. Krishna IP itself has never operated a Clean Your Dirty Face Facial Bar or offered franchises in any line of business.
When a prospective franchisee signs the Franchise Agreement with Clean Your Dirty Face, they receive the right to use the Marks and the Clean Your Dirty Face System to operate their own Clean Your Dirty Face Facial Bar. The franchisee must operate the Facial Bar at a location that they select, but it is subject to approval by Clean Your Dirty Face.
In addition to the standard Franchise Agreement, franchisees have the option to commit to developing up to two additional Clean Your Dirty Face Facial Bars by entering into a Multi-Unit Development Rider (MUDR). The terms of the Franchise Agreements executed under the MUDR may differ from the standard Franchise Agreement. This is a common practice in franchising, allowing for expansion opportunities while potentially adjusting terms based on the multi-unit commitment.