Does Clean Your Dirty Face require approval of commentary posted on other websites by franchisees?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
Except as provided above, or as approved by us in writing, you may not develop, maintain or authorize any website, domain name, URL address, email address, other online presence or other electronic medium that mentions your CYDF Facial Bar, links to any Franchise System Website or displays any of the Marks, or engage in any promotional or similar activities, whether directly or indirectly, through or on the internet, or any other similar proprietary or common carrier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Instagram®, Facebook®, or YouTube®) in the operation of your CYDF Facial Bar, or the posting of messages relating to your CYDF Facial Bar on other websites, you will do so only in accordance with our guidelines. We may require you to obtain our approval of any message you compose for a social networking website or commentary for any other website before you post such message or commentary.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 24–39)
What This Means (2025 FDD)
According to the 2025 Clean Your Dirty Face FDD, franchisees may need to obtain approval for commentary posted on other websites. Specifically, Clean Your Dirty Face may require franchisees to obtain approval of any message composed for a social networking website or commentary for any other website before posting. This requirement gives Clean Your Dirty Face control over the franchisee's online presence and messaging related to the brand.
This stipulation means that a Clean Your Dirty Face franchisee cannot freely post opinions or information about their franchise on external websites without prior consent from the franchisor. This includes social media platforms and other online forums. The franchisee must submit their intended message or commentary to Clean Your Dirty Face for approval, and only post it if approval is granted.
For a prospective Clean Your Dirty Face franchisee, this policy highlights the importance of understanding and adhering to the franchisor's guidelines for online communication. Failure to comply with these guidelines could result in penalties or other repercussions. It is essential to factor in the time and potential limitations associated with seeking approval for online content when planning marketing and communication strategies. This level of control is not uncommon in franchising, as franchisors seek to maintain brand consistency and protect their reputation. However, franchisees should carefully consider how it might impact their ability to engage with customers and promote their business online.
It would be prudent for a potential Clean Your Dirty Face franchisee to discuss with the franchisor the specific guidelines and approval processes for online commentary. Understanding the turnaround time for approvals, the types of content that are likely to be approved or rejected, and any specific examples of acceptable and unacceptable posts can help a franchisee better navigate this requirement and avoid potential conflicts.