For what purpose can a Clean Your Dirty Face franchisee use customer information?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
OF CYDF FACIAL BARS, WHICH INCLUDES, BUT IS NOT LIMITED TO: (1) TRAINING AND OPERATIONS MATERIALS, INCLUDING THE OPERATIONS MANUAL; (2) THE SYSTEM STANDARDS AND OTHER METHODS, FORMATS, SPECIFICATIONS, STANDARDS, SYSTEMS, PROCEDURES, SALES AND MARKETING TECHNIQUES, KNOWLEDGE, AND EXPERIENCE USED IN DEVELOPING AND OPERATING CYDF FACIAL BARS; (3) MARKET RESEARCH, PROMOTIONAL, MARKETING AND ADVERTISING STRATEGIES AND PROGRAMS FOR CYDF FACIAL BARS; (4) STRATEGIC PLANS, INCLUDING EXPANSION STRATEGIES DEMOGRAPHICS; TARGETED (5) KNOWLEDGE SPECIFICATIONS FOR AND SUPPLIERS OF, AND METHODS OF ORDERING, OPERATING ASSETS AND OTHER PRODUCTS AND SUPPLIES: (6) ANY COMPUTER SOFTWARE OR SIMILAR TECHNOLOGY WHICH IS PROPRIETARY TO FRANCHISOR OR THE FRANCHISE SYSTEM, INCLUDING DIGITAL PASSWORDS AND IDENTIFICATIONS AND ANY SOURCE CODE OF, AND DATA, REPORTS, AND OTHER PRINTED MATERIALS GENERATED BY, THE SOFTWARE OR SIMILAR TECHNOLOGY; (7) KNOWLEDGE OF THE OPERATING RESULTS AND FINANCIAL PERFORMANCE OF ANY CYDF FACIAL BARS; (8) INFORMATION GENERATED BY, OR USED OR DEVELOPED IN, ANY CYDF FACIAL BARS OPERATION, INCLUDING INFORMATION RELATING TO CUSTOMERS SUCH AS CUSTOMER NAMES, ADDRESSES. TELEPHONE NUMBERS. E-MAIL ADDRESSES. CREDIT INFORMATION, BUYING HABITS, PREFERENCES, DEMOGRAPHIC INFORMATION AND RELATED INFORMATION (INCLUDING PERSONAL INFORMATION), AND ANY OTHER INFORMATION CONTAINED FROM TIME TO TIME IN THE COMPUTER SYSTEM OF ANY CYDF FACIAL BARS; (9) ANY OTHER INFORMATION DESIGNATED AS CONFIDENTIAL OR PROPRIETARY BY FRANCHISOR.
3. PROTECTION OF CONFIDENTIAL INFORMATION.
Covenantor agrees to use the Confidential Information only to the extent reasonably necessary to perform his or her duties on behalf of Franchisee taking into consideration the confidential nature of the Confidential Information. Covenantor may disclose the Confidential Information only as an agent for Franchisee. Covenantor acknowledges and agrees that neither Covenantor nor any other person or entity will acquire any interest in or right to use the Confidential Information under this Agreement or otherwise other than the right to utilize it as authorized in this Agreement and that the unauthorized use or duplication of the Confidential Information, including, without limitation, in connection with any other business would be detrimental to Franchisor and Franchisee and would constitute a breach of Covenantor's obligations of confidentiality and an unfair method of competition with Franchisor and/or other CYDF Facial Bars owned by Franchisor or franchisees.
Source: Item 14 — PATENTS, COPYRIGHTS AND PROPRIETARY INFORMATION (FDD pages 42–43)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, franchisees can use customer information to perform their duties on behalf of the franchise, taking into consideration the confidential nature of the information. This includes data such as customer names, addresses, telephone numbers, email addresses, credit information, buying habits, preferences, demographic information, and any other information stored in the Clean Your Dirty Face computer system.
The agreement emphasizes that franchisees may only disclose confidential information as an agent for the franchisee. This means the franchisee is responsible for ensuring that anyone with access to this data, such as employees, understands and adheres to the confidentiality obligations. The document explicitly states that neither the franchisee nor any other person or entity will acquire any right to use the confidential information beyond what is authorized in the agreement.
Unauthorized use or duplication of this customer information, especially in connection with another business, is considered detrimental to Clean Your Dirty Face and would constitute a breach of confidentiality. It would also be seen as an unfair method of competition with the franchisor and other Clean Your Dirty Face locations. This underscores the importance of safeguarding customer data and using it solely for the benefit of the Clean Your Dirty Face franchise, in accordance with the franchisor's guidelines.