How prominently must a Clean Your Dirty Face franchisee display the Marks at their Business?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
You agree to display the Marks prominently as we prescribe at your Business and on forms, advertising, supplies, employee uniforms and other materials we designate. You may not use any other trademarks, service marks or commercial symbols to identify or operate your Business.
You agree to identify yourself as the independent owner of your Business in the manner we prescribe. You may not use any Mark (1) as part of any corporate or legal business name, (2) with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos we have licensed to you), (3) in selling any unauthorized services or products, (4) except in connection with a Franchise System Website (as defined in Section 9.F), as part of any domain name, homepage, electronic address, or in connection with a website; (5) in any user name, screen name, domain name, homepage, electronic address, social media account, other online presence or presence on any electronic, virtual, or digital medium of any kind ("Online Presence"); (6) in advertising any prospective transfer that would require our approval under Section 12, or (7) in any other manner that we have not expressly authorized in writing. You agree to give the notices of trade and service mark registrations that we specify and to obtain any fictitious or assumed name registrations required under applicable law.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, franchisees must prominently display the Marks, which include trademarks, service marks, and commercial symbols, as prescribed by Clean Your Dirty Face at their business. This requirement extends to forms, advertising materials, supplies, employee uniforms, and other designated materials. The franchisee's right to use the Marks is solely derived from the Franchise Agreement, and it is limited to operating the business according to the agreement and Clean Your Dirty Face's System Standards.
Clean Your Dirty Face franchisees cannot sublicense or assign their right to use any Marks or the Franchise System. They must also identify themselves as independent owners of their business in a manner prescribed by Clean Your Dirty Face. Franchisees are prohibited from using any other trademarks, service marks, or commercial symbols to operate their business.
Furthermore, franchisees are restricted from using any Mark as part of a corporate or legal business name, with prefixes, suffixes, or modifications (other than licensed logos), in selling unauthorized services or products, or in any domain name or online presence without express written authorization. Franchisees must also provide notices of trade and service mark registrations as specified by Clean Your Dirty Face and obtain any necessary fictitious or assumed name registrations under applicable law.
These regulations ensure consistent brand representation and protect the goodwill associated with the Clean Your Dirty Face brand. Franchisees must adhere to these standards to maintain uniformity and prevent any unauthorized use or modification of the Marks, which could potentially harm the brand's image and reputation.