What is the primary purpose of the Clean Your Dirty Face Marketing Fund?

According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, the primary purpose of the Marketing Fund is to promote the Clean Your Dirty Face brand, the Marks, and patronage of CYDF Facial Bars generally. While Clean Your Dirty Face aims to use the Marketing Fund in a way that benefits all CYDF Facial Bars, it cannot guarantee that expenditures in a specific geographic area will be proportionate to the contributions from that area. This means that franchisees may contribute to the fund but not see direct benefits in their specific location.

The Marketing Fund is used for various advertising, marketing, and public relations programs. These include creating video, audio, and written materials, maintaining websites and application software, administering online advertising campaigns, and supporting market research. Clean Your Dirty Face has sole control over the creative concepts, materials, and geographic market of these programs.

Franchisees should be aware that Clean Your Dirty Face has the right to increase the Marketing Fund contribution from 1% to 2% of gross sales with only five days' notice. While the fund is intended to benefit all franchisees, there is no guarantee that the benefits will be directly proportional to the contributions made by each franchisee. Franchisees may want to inquire about the specific allocation strategies and historical performance of the Marketing Fund to better understand how their contributions will be used and what potential benefits they can expect.