By how much did the total number of Clean Your Dirty Face outlets change in 2024?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 6 | 14 | +8 |
| 2023 | 14 | 22 | +8 | |
| 2024 | 22 | 26 | +4 | |
| Company-Owned | 2022 | 3 | 1 | -2 |
| or Managed* | ||||
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 1 | 0 | |
| Total | 2022 | 9 | 15 | +6 |
| 2023 | 15 | 23 | +8 | |
| 2024 | 23 | 27 | +4 | |
| *Note: Company-Owned or Managed Outlets refer to outlets owned by Krishna Chicago. |
Source: Item 20 — OUTLETS AND FRANCHISE INFORMATION (FDD pages 50–54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, the total number of outlets increased by 4 in 2024. At the beginning of 2024, there were 23 total outlets, and by the end of the year, this number had risen to 27. This net change of +4 reflects the overall growth of the Clean Your Dirty Face system during that year.
Specifically, the franchised outlets saw an increase of 4 locations in 2024, growing from 22 to 26. Meanwhile, the number of company-owned or managed outlets remained constant at 1 throughout 2024. This indicates that all growth in 2024 came from franchised locations rather than company-owned ones.
For a prospective franchisee, this data suggests that Clean Your Dirty Face is continuing to expand its franchise network. The fact that company-owned stores remained stable while franchise locations increased could indicate a strategic focus on franchise growth. A potential franchisee may want to inquire about the reasons behind this strategy and whether it is expected to continue in the future.