How much did Clean Your Dirty Face spend on marketing in 2023?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
06,990 | $ | 1,325,718 |
Statements of Income For the Years Ended December 31, 2024, 2023, and 2022
| 2024 2023 | 2022 | ||||
|---|---|---|---|---|---|
| Revenue | |||||
| Franchise fees | $ 475,000 | $ | 500,000 | $ 387,002 | |
| Royalties | 419,495 | 274,895 | 184,362 | ||
| Support services | 800 | 700 | 4,000 | ||
| Total Revenue | 895,295 | 775,595 | 575,364 | ||
| Operating Expenses | |||||
| Payroll and related expenses | 276,676 | 228,156 | 252,041 | ||
| Marketing | 35,432 | 58,666 | 70,733 | ||
| Professional fees | 26,705 | 24,013 | 41,866 | ||
| Office | 3,708 | 20 | 3,362 | ||
| Travel | 2,798 | 390 | 838 | ||
| Licenses and renewals | 1,455 | 900 | 1,200 | ||
| Insurance | - | 3,250 | - | ||
| Total Operating Expenses | 346,774 | 315,395 | 370,040 | ||
| Other Income | |||||
| Interest | 342 | 5,808 | - | ||
| Dividends | 56,637 | 2,298 | - | ||
| Insurance reimbursement | 2,313 | - | - |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, the company's marketing expenses for the year 2023 totaled $58,666. This figure is part of the operating expenses detailed in the financial statements.
For a prospective franchisee, understanding the franchisor's marketing expenditure is crucial. It provides insight into the level of support Clean Your Dirty Face provides in terms of brand awareness and customer acquisition. A higher marketing expenditure could indicate a stronger emphasis on promoting the brand, which may benefit franchisees by driving more business to their locations.
However, it's also important to consider the effectiveness of the marketing strategies employed by Clean Your Dirty Face. Franchisees should inquire about the specific marketing activities undertaken, the channels used, and the results achieved. This will help them assess whether the marketing expenditure is yielding a positive return on investment. Furthermore, franchisees should understand how marketing efforts are coordinated between the franchisor and individual franchise locations, and whether they are required to contribute to marketing funds in addition to the franchisor's expenditure.
Comparing the marketing expenditure across different years, as presented in the financial statements, can also reveal trends and potential shifts in Clean Your Dirty Face's marketing strategy. For instance, the FDD shows that marketing expenses in 2022 were $70,733, which decreased to $58,666 in 2023, and further decreased to $35,432 in 2024. Franchisees should seek clarification on the reasons behind these changes and their potential impact on franchise operations.