What are the 'Marks' that Clean Your Dirty Face and its affiliates use and promote?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
- (2) We and our affiliates use and promote, and license others to use and promote, certain trademarks, service marks, and other commercial symbols, and may create, use, and license other trademarks, service marks, and commercial symbols, each of which have gained and will continue to gain public acceptance and goodwill, for use in operating or identifying CYDF Facial Bars (collectively, the "Marks").
- (3) We and our affiliates have also developed a distinctive business format and business system, using the methods, procedures, signs, designs, layouts, standards, specifications that we approve, and offering those products and services that we approve, all of which we may improve, further develop, or modify from time to time, (i) for CYDF Facial Bars, using the Marks (the "Franchise System").
- (4) We grant franchises to persons who meet our qualifications and are willing to undertake the investment and effort to use the Marks and the Franchise System to own and operate a CYDF Facial Bar.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, the 'Marks' refer to the trademarks, service marks, and other commercial symbols that Clean Your Dirty Face and its affiliates use and promote. These marks are licensed to others for use in operating or identifying CYDF Facial Bars. The purpose of these marks is to gain public acceptance and goodwill for the Clean Your Dirty Face brand.
Clean Your Dirty Face has developed a franchise system that uses methods, procedures, signs, designs, layouts, and standards to offer approved products and services for CYDF Facial Bars, all of which utilize the Marks. Clean Your Dirty Face grants franchises to individuals who meet their qualifications and are willing to invest in using the Marks and the Franchise System to operate a CYDF Facial Bar.
The franchise agreement emphasizes the importance of advertising and marketing to maintain the goodwill and public image of the Marks. Franchisees are required to contribute to a Marketing Fund, which is used to promote the Marks and CYDF Facial Bars through various advertising, marketing, and public relations programs. This fund supports the creation of promotional materials, website maintenance, online advertising campaigns, and other marketing activities.
Clean Your Dirty Face aims to ensure that all advertising and marketing efforts are clear, factual, and ethical, adhering to System Standards and prescribed marketing policies. Franchisees are generally not permitted to create their own marketing materials and must purchase approved promotional materials. The franchisor also provides indemnification to franchisees for expenses incurred in trademark infringement proceedings, provided the franchisee has followed the franchisor's directions and notified them promptly.