When does the Local Advertising Expenditure requirement for a Clean Your Dirty Face franchise update?

According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, the Local Advertising Expenditure requirement updates on the first day of every calendar year. This update is based on the franchise's Gross Sales from the prior calendar year.

Specifically, Clean Your Dirty Face requires franchisees to spend between 4% and 10% of their business's Gross Sales on local advertising each month. If a franchise's Gross Sales are $300,000 or less as of the last day of the calendar year, the Local Advertising Expenditure requirement is set at 10% of Gross Sales for the following calendar year. For every $50,000 a Clean Your Dirty Face franchise makes in a calendar year above the $300,000 Gross Sales Threshold, the Local Advertising Expenditure for the following year decreases by 1%, down to a minimum of 4%.

For a prospective Clean Your Dirty Face franchisee, this means that their advertising expenditure requirements can fluctuate annually based on their prior year's sales performance. Franchisees need to be aware of this dynamic and plan their budgets accordingly. They should also track their sales closely to anticipate changes in their advertising obligations for the upcoming year. Franchisees should also note that they cannot reduce their Local Advertising Expenditure without prior written approval from Clean Your Dirty Face.