Are Clean Your Dirty Face franchisees allowed to use the marks with other modifying terms?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant you the non-exclusive right and obligation to use the Marks in connection with your CYDF Facial Bar. You may not use any of the Marks as part of your firm or corporate name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols. You may not use the Marks in the sale of unauthorized products or services or in any manner we do not authorize. You may not use the Marks in any user name, screen name or profile in connection with any social networking sites, such as LinkedIn®, Instagram®, Facebook®, or YouTube®, except in accordance with our guidelines set forth in the Operations Manual or otherwise in writing periodically. You may not use the Marks in any advertising for the transfer, sale or other disposition of your CYDF Facial Bar or any interest in the franchise. Except for a Franchise System Website or with our prior written consent, you may not use the Marks as part of any domain name, homepage, electronic address, or otherwise in connection with a website, and then only under the terms we specify.
Source: Item 13 — TRADEMARKS (FDD pages 40–42)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, franchisees are granted the non-exclusive right and obligation to use the Clean Your Dirty Face marks in connection with their CYDF Facial Bar. However, this right is explicitly limited. Franchisees are prohibited from using the marks as part of their firm or corporate name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols. This restriction ensures that the Clean Your Dirty Face brand maintains a consistent and uniform image across all franchise locations.
This policy extends to online presence as well. Franchisees cannot use the Clean Your Dirty Face marks in any username, screen name, or profile on social networking sites like LinkedIn, Instagram, Facebook, or YouTube, except as specifically allowed in the Operations Manual or in writing by Clean Your Dirty Face. Similarly, franchisees are restricted from using the marks in any advertising related to the transfer, sale, or other disposition of their CYDF Facial Bar or any interest in the franchise.
Furthermore, franchisees are generally prohibited from using the Clean Your Dirty Face marks as part of any domain name, homepage, or electronic address, except for a Franchise System Website or with prior written consent from Clean Your Dirty Face. These strict controls over trademark usage are common in franchising to protect brand integrity and prevent unauthorized or inconsistent representation of the brand. Franchisees must adhere to these guidelines to maintain their franchise agreement and avoid potential legal issues related to trademark infringement.