Are Clean Your Dirty Face franchisees allowed to use the marks with other modifying symbols?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant you the non-exclusive right and obligation to use the Marks in connection with your CYDF Facial Bar. You may not use any of the Marks as part of your firm or corporate name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols. You may not use the Marks in the sale of unauthorized products or services or in any manner we do not authorize. You may not use the Marks in any user name, screen name or profile in connection with any social networking sites, such as LinkedIn®, Instagram®, Facebook®, or YouTube®, except in accordance with our guidelines set forth in the Operations Manual or otherwise in writing periodically. You may not use the Marks in any advertising for the transfer, sale or other disposition of your CYDF Facial Bar or any interest in the franchise. Except for a Franchise System Website or with our prior written consent, you may not use the Marks as part of any domain name, homepage, electronic address, or otherwise in connection with a website, and then only under the terms we specify.
Source: Item 13 — TRADEMARKS (FDD pages 40–42)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, franchisees are not allowed to use the Clean Your Dirty Face marks with any modifying words, terms, designs, or symbols. This restriction extends to the franchisee's firm or corporate name as well.
This means a Clean Your Dirty Face franchisee must use the trademarks exactly as specified by the franchisor and cannot alter them in any way. This is a fairly standard practice in franchising, as consistent brand representation is crucial for maintaining brand recognition and uniformity across all franchise locations.
The FDD also specifies that franchisees cannot use the marks in any username, screen name, or profile on social networking sites like LinkedIn, Instagram, Facebook, or YouTube, except as outlined in the Operations Manual or in writing by Clean Your Dirty Face. Furthermore, franchisees are restricted from using the marks in advertising related to the sale or transfer of their Clean Your Dirty Face Facial Bar or any interest in the franchise. Except for a Franchise System Website or with Clean Your Dirty Face's prior written consent, franchisees cannot use the marks as part of any domain name, homepage, electronic address, or otherwise in connection with a website, and then only under the terms Clean Your Dirty Face specifies. These detailed stipulations are in place to ensure that the Clean Your Dirty Face brand is protected and consistently presented across all platforms and advertising channels.