Are Clean Your Dirty Face franchisees allowed to use the marks with other modifying designs?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
We grant you the non-exclusive right and obligation to use the Marks in connection with your CYDF Facial Bar. You may not use any of the Marks as part of your firm or corporate name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols. You may not use the Marks in the sale of unauthorized products or services or in any manner we do not authorize. You may not use the Marks in any user name, screen name or profile in connection with any social networking sites, such as LinkedIn®, Instagram®, Facebook®, or YouTube®, except in accordance with our guidelines set forth in the Operations Manual or otherwise in writing periodically. You may not use the Marks in any advertising for the transfer, sale or other disposition of your CYDF Facial Bar or any interest in the franchise. Except for a Franchise System Website or with our prior written consent, you may not use the Marks as part of any domain name, homepage, electronic address, or otherwise in connection with a website, and then only under the terms we specify.
We license the Marks from Krishna IP ("Trademark Owner"), who owns all rights to the Marks, pursuant to a Trademark License Agreement (the "License Agreement"). The term of the License Agreement began on March 30, 2022 and will continue for 99 years unless terminated. The License Agreement may be terminated (resulting in the loss of our right to use and to sublicense the use of the Marks to you) by mutual agreement of the parties, or by Trademark Owner for a number of reasons, including if we default on any obligations, we are dissolved, make an assignment for the benefit of creditors, become insolvent, consent to appointment of a receiver, or our business is seized. All rights in and goodwill from the use of the Marks accrue to Trademark Owner. Except as described above, no agreement significantly limits our rights to use or sublicense the Marks in a manner material to the franchise.
Source: Item 13 — TRADEMARKS (FDD pages 40–42)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, franchisees are granted the right and obligation to use the Clean Your Dirty Face marks in connection with their CYDF Facial Bar. However, this right is specifically limited. Franchisees are explicitly prohibited from using the marks as part of their firm or corporate name, or with any prefix, suffix, or other modifying words, terms, designs, or symbols. This restriction ensures that the Clean Your Dirty Face brand maintains a consistent and standardized image across all franchise locations.
This restriction extends to various online platforms as well. Franchisees cannot use the Clean Your Dirty Face marks in any username, screen name, or profile on social networking sites like LinkedIn, Instagram, Facebook, or YouTube, except as explicitly permitted in the Operations Manual or in writing by Clean Your Dirty Face. Similarly, franchisees are restricted from using the marks in any advertising related to the transfer, sale, or disposition of their Clean Your Dirty Face Facial Bar or any interest in the franchise. The use of the marks in domain names, homepages, or electronic addresses is also restricted, requiring prior written consent from Clean Your Dirty Face, except for a Franchise System Website.
These trademark usage rules are typical in franchising, as franchisors need to protect their brand identity. Clean Your Dirty Face maintains control over its trademarks to ensure consistent brand representation and prevent unauthorized use that could dilute or damage the brand's reputation. Franchisees must adhere to these guidelines to maintain the integrity of the Clean Your Dirty Face brand and avoid potential legal issues related to trademark infringement.
Clean Your Dirty Face also states that they license the marks from Krishna IP, who owns all rights to the marks, under a Trademark License Agreement. This agreement began on March 30, 2022, and continues for 99 years unless terminated. The License Agreement may be terminated by mutual agreement or by the Trademark Owner for reasons such as default on obligations, dissolution, assignment for the benefit of creditors, insolvency, or seizure of the business. All rights and goodwill from the use of the marks accrue to the Trademark Owner.