How must a Clean Your Dirty Face franchisee use and display the Marks at their Business?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
You right to use the Marks and the Franchise System is derived only from this Agreement. You may only use the Franchise System and the Marks to operate your Business according to this Agreement and in accordance with our System Standards. You have no right to sublicense or assign your right to use any Marks or the Franchise System. You agree to display the Marks prominently as we prescribe at your Business and on forms, advertising, supplies, employee uniforms and other materials we designate. You may not use any other trademarks, service marks or commercial symbols to identify or operate your Business.
You agree to identify yourself as the independent owner of your Business in the manner we prescribe. You may not use any Mark (1) as part of any corporate or legal business name, (2) with any prefix, suffix, or other modifying words, terms, designs, or symbols (other than logos we have licensed to you), (3) in selling any unauthorized services or products, (4) except in connection with a Franchise System Website (as defined in Section 9.F), as part of any domain name, homepage, electronic address, or in connection with a website; (5) in any user name, screen name, domain name, homepage, electronic address, social media account, other online presence or presence on any electronic, virtual, or digital medium of any kind ("Online Presence"); (6) in advertising any prospective transfer that would require our approval under Section 12, or (7) in any other manner that we have not expressly authorized in writing. You agree to give the notices of trade and service mark registrations that we specify and to obtain any fictitious or assumed name registrations required under applicable law.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to the 2025 Clean Your Dirty Face FDD, a franchisee's right to use the Clean Your Dirty Face marks and franchise system is derived solely from the franchise agreement. Franchisees are permitted to use the franchise system and marks only to operate their business according to the agreement and Clean Your Dirty Face's system standards. A franchisee cannot sublicense or assign their right to use any marks or the franchise system.
The FDD states that franchisees must prominently display the Clean Your Dirty Face marks as prescribed by the franchisor at their business, as well as on forms, advertising, supplies, employee uniforms, and other designated materials. Franchisees must identify themselves as the independent owner of their business in the manner Clean Your Dirty Face prescribes.
Furthermore, franchisees are restricted from using any other trademarks, service marks, or commercial symbols to identify or operate their Clean Your Dirty Face business. They are also prohibited from using any Clean Your Dirty Face mark as part of any corporate or legal business name, with any unauthorized modifications, in selling unauthorized services or products, or in any domain name or online presence without express written authorization from Clean Your Dirty Face. Franchisees must also provide any notices of trade and service mark registrations as specified by Clean Your Dirty Face and obtain any required fictitious or assumed name registrations under applicable law.