What must the Clean Your Dirty Face franchisee do at all times under the agreement?

According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, franchisees must adhere to several ongoing obligations to maintain the standards and goodwill of the brand. Specifically, franchisees must regularly clean, repaint, and repair both the interior and exterior of their premises. They are also required to repair or replace any damaged, worn-out, or obsolete operating assets. Overall, the franchisee must maintain the condition of their business, premises, and operating assets to meet the highest standards of professionalism, cleanliness, sanitation, efficient and courteous service, and a pleasant ambiance.

These requirements ensure that each Clean Your Dirty Face location reflects the brand's standards and provides a consistent experience for customers. By mandating regular maintenance and updates, Clean Your Dirty Face aims to preserve its image and customer satisfaction across all franchised locations. This also helps to protect the trademarks and overall goodwill of the Clean Your Dirty Face brand.

These obligations could require franchisees to make ongoing investments in their business to keep it aligned with Clean Your Dirty Face's standards. Franchisees need to budget for regular upkeep, potential replacements of equipment, and any required updates to the premises. While these requirements can add to the cost of running the franchise, they are intended to support the long-term success and reputation of the Clean Your Dirty Face brand, which benefits all franchisees.