In the Clean Your Dirty Face franchise agreement, what do 'we,' 'us,' or 'our' refer to?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
- A. We grant franchises (each a "Franchise") to persons and entities who we determine meet our qualifications for the development and operation of distinctive spa concept offering facials, related beauty services, and related retail products under the name "Clean Your Dirty Face® " (each a "CYDF Facial Bar"). Each Franchise is granted solely pursuant to a written franchise agreement and related agreements signed by us and a franchisee (each a "Franchise Agreement").
- (1) We and our affiliates have, with considerable effort, developed (and continue to develop and modify) a system and franchise opportunity to establish, operate and promote a distinctive spa concept offering facials, related beauty services, and related retail products under the name "Clean Your Dirty Face®" (each a "CYDF Facial Bar").
- (2) We and our affiliates use and promote, and license others to use and promote, certain trademarks, service marks, and other commercial symbols, and may create, use, and license other trademarks, service marks, and commercial symbols, each of which have gained and will continue to gain public acceptance and goodwill, for use in operating or identifying CYDF Facial Bars (collectively, the "Marks").
- (3) We and our affiliates have also developed a distinctive business format and business system, using the methods, procedures, signs, designs, layouts, standards, specifications that we approve, and offering those products and services that we approve, all of which we may improve, further develop, or modify from time to time, (i) for CYDF Facial Bars, using the Marks (the "Franchise System").
- (4) We grant franchises to persons who meet our qualifications and are willing to undertake the investment and effort to use the Marks and the Franchise System to own and operate a CYDF Facial Bar.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to the 2025 Clean Your Dirty Face Franchise Disclosure Document, the terms "we," "us," and "our" refer to Mud Franchising, LLC, the franchisor. This is evidenced in several sections of the franchise agreement, which outline the relationship, obligations, and rights between Clean Your Dirty Face and its franchisees.
For example, Clean Your Dirty Face grants franchises to persons and entities who meet their qualifications for operating a distinctive spa concept offering facials, related beauty services, and related retail products under the name "Clean Your Dirty Face®." The franchise agreement is a written agreement signed by both Clean Your Dirty Face and the franchisee, establishing the franchisee's right and obligation to operate a Clean Your Dirty Face facial bar at an approved location.
Furthermore, Clean Your Dirty Face and its affiliates have developed a system and franchise opportunity to establish, operate, and promote the Clean Your Dirty Face concept. They also use, promote, and license others to use certain trademarks, service marks, and other commercial symbols associated with the brand. The franchise agreement outlines the terms and conditions under which franchisees are granted the right to use the Franchise System and the Marks to operate their Clean Your Dirty Face business.
As a prospective franchisee, it's crucial to understand that "we," "us," and "our" consistently denote Clean Your Dirty Face, the franchisor, in all contractual contexts. This understanding is fundamental for interpreting the obligations, rights, and responsibilities outlined in the franchise agreement and related documents.