Has Clean Your Dirty Face ever owned or operated any CYDF Facial Bars?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
We were organized in North Carolina on May 4, 2015 as a limited liability company. Our principal business address is 2485 Penny Road, Suite 140, High Point, North Carolina 27265. Our principal telephone number is (312) 288-9614. Our agents for service of process are disclosed in Exhibit A. We do business under our corporate name and as "Clean Your Dirty Face" ("CYDF"). We began offering franchises for CYDF Facial Bars (as defined below) in January 2020. We have never owned or operated any CYDF Facial Bars. From November 2015 until April 2020, we offered franchises for Mud Facial Bar, a distinctive spa concept offering facials, related beauty services, and related retail products under the name "Mud"; during such time, we sold 7 Mud Facial Bar franchises. From November 2015 until February 2022, we also offered franchises for Air Fitness Studio, a distinctive fitness studio featuring athletic conditioning on aerial silk hammocks. During such time, we sold 14 franchises for Air Fitness Studios. Except as described above, we have never engaged in any other business or offered franchises in any other line of business.
We are wholly-owned by our parent, Krishna Chicago, LLC ("Krishna Chicago"). Krishna Chicago was organized in North Carolina as a limited liability company on June 7, 2013. The principal business address of Krishna Chicago is 2485 Penny Road, Suite 140, High Point, North Carolina 27265. Krishna Chicago sells certain proprietary "Clean Your Dirty Face" products and certain non-proprietary goods and services to our franchisees, which they must use and offer for sale at their CYDF Facial Bars.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 8–9)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, Mud Franchising, LLC, operating as Clean Your Dirty Face, has never owned or operated any Clean Your Dirty Face Facial Bars. However, from November 2015 to April 2020, Clean Your Dirty Face offered franchises for Mud Facial Bar and sold 7 franchises. Additionally, from November 2015 to February 2022, Clean Your Dirty Face offered franchises for Air Fitness Studio and sold 14 franchises.
This means that Clean Your Dirty Face is strictly a franchise company that focuses on granting franchises to others. Prospective franchisees should be aware that the franchisor's experience is primarily in franchising and not in directly managing Clean Your Dirty Face Facial Bar locations. This is a common arrangement in the franchise industry, where the franchisor's expertise lies in developing and supporting the franchise system rather than operating individual units.
It's important for potential franchisees to consider the implications of this arrangement. While Clean Your Dirty Face may not have direct operational experience, they should have developed a comprehensive training and support system based on their experience with the Mud Facial Bar and Air Fitness Studio franchises. Franchisees should carefully evaluate the quality and effectiveness of these support systems during their due diligence.
Furthermore, the FDD indicates that Krishna Chicago, LLC, the parent company of Clean Your Dirty Face, sells proprietary Clean Your Dirty Face products and non-proprietary goods and services to franchisees, which they must use and offer for sale at their Clean Your Dirty Face Facial Bars. This supply arrangement is typical in franchising, allowing the franchisor to maintain quality control and brand consistency across all locations.