Can Clean Your Dirty Face direct a franchisee to stop using copyrighted items?

According to the 2025 Clean Your Dirty Face FDD, Clean Your Dirty Face has the right to direct a franchisee to stop using copyrighted items. Clean Your Dirty Face and/or its affiliates claim copyrights in the Operations Manual, handbooks, all Franchise System Websites, advertising and marketing materials, all or part of the Marks, and other portions of the Franchise System and other similar materials used in operating CYDF Facial Bars.

Clean Your Dirty Face has not registered these copyrights with the United States Registrar of Copyrights but does not need to at this time to protect them. Franchisees are allowed to use these items only as Clean Your Dirty Face specifies while operating their CYDF Facial Bar, and the franchisee must stop using them if Clean Your Dirty Face directs them to do so.

This means that Clean Your Dirty Face maintains control over its copyrighted materials and how they are used within the franchise system. A franchisee must comply with Clean Your Dirty Face's directions regarding the use of these materials, and failure to do so could potentially lead to a breach of the franchise agreement. This is a fairly standard clause in franchise agreements, as franchisors need to protect their intellectual property and ensure brand consistency across all franchise locations.