What is the 'CYDF Facial Bar' as referenced in the Clean Your Dirty Face Franchise Agreement?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
on which this Rider is executed by us (the "Effective Date"). Capitalized terms used but | | | st Franchise Agreement | (as defined | | not defined in this Amendment have the meanings given in the 1 | | | below). | |
RECITALS
- A. We grant franchises (each a "Franchise") to persons and entities who we determine meet our qualifications for the development and operation of distinctive spa concept offering facials, related beauty services, and related retail products under the name "Clean Your Dirty Face® " (each a "CYDF Facial Bar"). Each Franchise is granted solely pursuant to a written franchise agreement and related agreements signed by us and a franchisee (each a "Franchise Agreement").
- B. We and you are parties to that certain Franchise Agreement dated concurrently with this Rider (the "1 st Franchise Agreement"), under which we granted you the right, and you undertook the obligations to operate, a Clean Your Dirty Face® facial bar at [[insert location]/ a location to be approved by us] (your "1 st CYDF Facial Bar").
- C. Upon your request, we have agreed to grant you the right and obligation to acquire additional Franchises on the terms set forth in this Rider.
AGREEMENT
FOR AND IN CONSIDERATION of the foregoing, the covenants set forth herein and other valuable consideration, receipt, and sufficiency of which are acknowledged, we and you agree as follows:
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- Development. Before the 2nd anniversary of the Opening Date of your 1 st CYDF Facial Bar, you must (i) enter into your [2 nd and 3rd] Franchise Agreement ("Additional Franchise Agreements") with us to develop your [2 nd and 3rd] CYDF Facial Bars ("Additional CYDF Facial Bars"), respectively, and (ii) enter into the lease agreements for the Premises of the Additional CYDF Facial Bars in accordance with the terms of your Additional Franchise Agreements. The Premises of your Additional CYDF Facial Bars must be located within the search area described in Exhibit A hereto at a location that must be approved by us in accordance with the terms of the Additional Franchise Agreements, respectively. You acknowledge and agree that this Rider does not grant you the right to develop and operate the Additional CYDF Facial Bars, which must be developed and operated in accordance with your Additional Franchise Agreements, respectively.
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- Initial Franchise Fee. Concurrently with the execution of this Rider, you must pay us in lump sum by wire transfer of immediately available funds a non-refundable amount equal to $50,000 multiplied by the number of Additional CYDF Facial Bars as the Initial Franchise Fee payable under the Additional Franchise Agreements.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, a "CYDF Facial Bar" is defined as a distinctive spa concept that offers facials, related beauty services, and related retail products under the trademarked name "Clean Your Dirty Face®." The Franchise Agreement grants the franchisee the right and obligation to operate a Clean Your Dirty Face facial bar at a location approved by the company.
Clean Your Dirty Face grants franchises to individuals who meet their qualifications and are willing to invest the necessary resources to use the company's marks and franchise system to operate a CYDF Facial Bar. The franchisee acknowledges that the nature of the business conducted by a CYDF Facial Bar may evolve over time, similar to any other business venture.
The franchisee is granted a franchise to operate a CYDF Facial Bar, referred to as "your Business," at a specific location outlined in Exhibit B of the Franchise Agreement, which is termed the "Premises." Additionally, the franchisee is licensed to utilize the Clean Your Dirty Face Franchise System and Marks to conduct their business. The Franchise Agreement is valid for a term of five years from the effective date, unless terminated earlier as per the agreement's provisions. If the Premises is not determined by the Effective Date, it will be selected according to Section 2.A, ensuring it is within the geographical area specified in Exhibit B.
Moreover, the franchisee agrees not to disparage the Clean Your Dirty Face brand, the Franchise System, any CYDF Facial Bar, or any business using the Marks. This includes refraining from any action that could subject the brand to ridicule or negatively impact its goodwill. This non-disparagement clause extends to the franchisee's shareholders, members, officers, directors, agents, employees, and other related parties.