What constitutes the Premises for a Clean Your Dirty Face franchise?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to this Agreement's terms, we grant you a franchise to operate a CYDF Facial Bar ("your Business") at the specific address and location identified on Exhibit B (the "Premises"). We further license you the right to use the Franchise System and the Marks to operate your Business.
The term of this Agreement begins on the Effective Date and expires five (5) years from that date, unless sooner terminated as provided herein. If the Premises has not been determined as of the Effective Date, the Premises will be selected in accordance with Section 2.A, provided that the Premises is located within the geographical area set forth on Exhibit B.
Source: Item 22 — CONTRACTS (FDD page 54)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, the "Premises" refers to the specific address and location where the franchisee is authorized to operate a CYDF Facial Bar. This location is identified on Exhibit B of the Franchise Agreement. If the specific location hasn't been determined by the effective date of the agreement, it will be selected later according to Section 2.A, but it must be within the geographical area outlined on Exhibit B.
This definition is important for prospective franchisees because it clearly defines the physical space where they are permitted to conduct business under the Clean Your Dirty Face franchise. The franchisee's rights to operate are tied to this specific location, and any changes to the location would likely require franchisor approval. The agreement emphasizes that the franchisee's business abilities and marketing efforts are crucial for attracting customers to this location.
The Franchise Agreement also includes provisions related to the condition and appearance of the Premises. Franchisees are obligated to regularly clean, repaint, and repair both the interior and exterior of the Premises, as well as maintain the overall condition of the business to meet Clean Your Dirty Face's standards. This ensures that all Clean Your Dirty Face locations maintain a consistent brand image and quality of service.
Furthermore, the landlord acknowledges that the tenant (franchisee) intends to operate a Clean Your Dirty Face Facial Bar at the Premises, and the franchisee's rights to operate and use Clean Your Dirty Face trademarks are governed by the Franchise Agreement. The landlord also consents to the collateral assignment of the lease to Mud Franchising, LLC, which provides additional security and rights to the franchisor in case of franchisee default or termination of the Franchise Agreement.