What actions must a Clean Your Dirty Face franchisee take to 'de-identify' during a transfer?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
u meet certain | | extension of the term | | requirements. |
| PROVISION | SECTION IN FRANCHISE AGREEMENT |
|---|---|
| SUMMARY | |
| (m) Conditions for | Section 12.C Under Franchise Agreement, the following qualifications must |
| franchisor approval of | |
| transfer | be met: all monetary obligations are paid; you are not in default of any provisions of the Franchise Agreement, your lease of the Business premises or any other agreement with us; new franchise owner (and its owners and affiliates) are not in a Competitive Business (as defined below); completion of Training Program; lease permitted to be transferred; you or transferee signs our then-current Franchise Agreement and other documents, provisions of which may differ materially from those contained in the Franchise Agreement; you pay transfer fee of $25,000; you (and your owners) sign a general release and guaranty; we determine that the financial terms of the transfer will not burden your CYDF Facial Bar or jeopardize our rights; you subordinate amounts due to you; you correct existing deficiencies in your CYDF Facial Bar of which we notify you and/or the transferee agrees to upgrade, remodel and refurbish your CYDF Facial Bar for which we may require transferee to escrow an amount we approve for the payment of this upgrade, remodel or refurbishment; you de-identify; and you comply with non-compete obligations. |
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION (FDD pages 44–49)
What This Means (2025 FDD)
According to Clean Your Dirty Face's 2025 Franchise Disclosure Document, a franchisee must 'de-identify' as one of the conditions for the franchisor's approval of a transfer.
The FDD does not specify the exact actions a Clean Your Dirty Face franchisee must take to 'de-identify' the business. However, 'de-identifying' typically involves removing all Clean Your Dirty Face branding, signage, and proprietary systems from the location to ensure it no longer appears to be associated with the Clean Your Dirty Face franchise. This protects the brand's reputation and prevents customer confusion.
To fully understand the scope of 'de-identification', a prospective Clean Your Dirty Face franchisee should ask the franchisor for a detailed list of requirements. This list should specify exactly what physical and digital elements need to be removed or altered during the transfer process. Understanding these obligations is crucial for a smooth and legally compliant transfer.