Did Clean Your Dirty Face abandon the 'MUD' trademark application, and if so, when?
Clean_Your_Dirty_Face Franchise · 2025 FDDAnswer from 2025 FDD Document
Make-Up Designory v. Shama Patel, MUD Franchising, LLC and Anjmanj, Inc. (U.S. District Court for the Northern District of Illinois, Eastern Division, Case No. 1:17-cv-02680, filed April 7, 2017). Make-Up Designory (the "Plaintiff"), an educational institution training student in makeup specialties, filed this lawsuit against the us, our Chief Executive Officer, and Anjmanj, Inc. (collectively the "Defendants") to enforce its intellectual property rights in certain trademarks. Specifically, plaintiff alleged that Defendants were copying and infringing aspects of Plaintiff's intellectual property, and, as a result, creating a likelihood of confusion, actual confusion, and deception as to the affiliation, connection, association, origin, sponsorship and approval of Defendant's services. Plaintiff asserted claims for federal trademark infringement, federal unfair competition, state deceptive trade practices, common law trademark infringement, and common law unfair competition. The relief sought included a judgment stating Defendants infringed Plaintiff's trademark, engaged in unfair competition, engaged in deceptive trade practices, an order transferring ownership of the domain name mudfacialbar.com, money damages, and attorney fees. On May 30, 2017, Defendants filed their answer to the complaint and affirmative defenses claiming failure to state a claim upon which relief can be granted; that the claims were based on the doctrines of mootness, estoppel and laches; and that the claims were barred by Plaintiff's failure to mitigate damages. On June 29, 2017, the parties filed a Joint Stipulation of Dismissal with Prejudice and Defendants filed an express abandonment of the "MUD" trademark application on July 5, 2017.
Source: Item 3 — LITIGATION (FDD page 10)
What This Means (2025 FDD)
According to the 2025 Clean Your Dirty Face Franchise Disclosure Document, Mud Franchising, LLC faced a lawsuit filed by Make-Up Designory in April 2017, alleging trademark infringement and unfair competition related to intellectual property rights. The plaintiff claimed that the defendants were copying and infringing aspects of the Plaintiff's intellectual property, and, as a result, creating a likelihood of confusion, actual confusion, and deception as to the affiliation, connection, association, origin, sponsorship and approval of Defendant's services. The lawsuit sought a judgment stating the defendants infringed the plaintiff's trademark, engaged in unfair competition, and requested the transfer of the domain name mudfacialbar.com, monetary damages, and attorney fees.
Clean Your Dirty Face (Mud Franchising, LLC) responded by filing an answer to the complaint, asserting defenses such as failure to state a claim and arguing that the claims were barred by doctrines of mootness, estoppel, and laches.
Ultimately, the parties reached a resolution, filing a Joint Stipulation of Dismissal with Prejudice on June 29, 2017. As part of this resolution, Clean Your Dirty Face expressly abandoned the "MUD" trademark application on July 5, 2017. This abandonment indicates a legal decision to relinquish rights to the "MUD" trademark, likely influenced by the lawsuit and settlement.